So you wanna learn how to advertise on Facebook but don't really know how to get started? Or you wish to improve your Facebook ads performance?

This 1-day Facebook Marketing FUNDAMENTALS course will take you by the hand and arm you with the right knowledge and strategies - even if you are a total beginner.

We'll start the journey with an overview of the Facebook advertising platform. You will then learn how Facebook uses Artificial Intelligence (AI) & Machine-Learning to aid advertisers and help them get better results.

To provide you with a practical understanding of how to set up and configure the Facebook ad platform, 3 business case studies will be employed: a retail business, service business, and online e-commerce business.

For each business, we'll identify suitable business objectives and realistic KPIs.

Next, you will learn how to develop an effective Facebook marketing plan that aligns with the business objectives.

Now for the hands-on part: You will be guided, step-by-step, how to set up and configure the components required to run ads on Facebook i.e. Facebook Page & Facebook Business Suite

It's now time to create a Facebook Campaign. You will learn exactly how to - one for each business!

You will learn the optimal strategies (including the why and how) every step of the way, during the Campaign setup process, including:
- The ideal Campaign objective (traffic vs conversion vs lead generation) to select for each business and the reasons why
- Whether to enable Campaign Budget Optimization (CBO)
- Whether to select daily budget or lifetime budget
- How to configure location targeting (Country vs Region vs Pin-Point Targeting)
- How to configure demographics & language
- How to use Broad versus Precise Targeting techniques
- The benefits of audience stacking
- Ad placement strategy (all versus specific placements)
- What digital assets to use for ad creation
- Secrets to creating an effective ad

Finally, you will learn how to review Ad Campaign effectiveness based on specific ad metrics and how to optimise your ads to improve performance and outcome.

Sign-up for this 1-day Facebook Marketing FUNDAMENTALS course for just $7. We offer a generous 30-day no-questions-asked money-back guarantee if you are not satisfied.