...this is for you, friend
Get live coaching and accountability
Learn how to set yourself up for long-term lead gen success & short-term profit boosters
Build priceless business connections and friendships
Power up your lead gen AND your profit using the 3-fold power of interactive marketing, psychology, and segmentation
Claim your expertise and build authority in your industry
Grab yourself a slice of email marketing ROI pie ($44 for every $1 spent, yes please!)
Learn how to use empathy marketing to make your audience feel loved up and like you’re their #1
Free up your time to focus on what you really love (with a quiz fueled email list, trading time for money is no longer your only option)
April Castillo
“What I can say off of the top of my head is that you were the push behind what I needed to become a profitable copywriter.
I have created 7 quizzes since November and I absolutely love the projects and love the people I am working with. The return on the investment for your program has been well worth it and I continue to get referrals for new contracts.
I can't imagine what the last few months would have been like without the skills I have learned from you.
Someone in Grow with Quizzes said something like: I thought we were just going to learn how to write a quiz for our business. I didn't realize Chanti was also a business coach.... I too think this is true about you because what you taught within the program was so much more than just showing us how to write a quiz.
One other thing, you have offered amazing support that was above and beyond what I have ever received in any other program."
Amy Wine
“The Grow with Quizzes course has literally knocked my socks off.
I am not a writer by any stretch of the imagination, nor am I a quiz maker and I had zero confidence in my abilities going into this endeavor.
The course is laid out in simple, easy to understand lessons that allow you to build your quiz as you move through it.
Chanti definitely over delivers in this course!
I have collected over 7k emails in a very short time after launching my quiz.
I couldn’t have done it on my own without this course!”
Mallory Maran
“Chanti and this program have changed my business and my life more than I could have ever imagined.
When I joined this program, I was only about 6 months into my online business and my revenue was about 3k per month. A couple months into joining and publishing my quiz/working on my funnel with Chanti’s help, my revenue more than doubled to about 7k. This past month, less than a year from when I joined, I hit 20k in revenue! It felt surreal to see my business grow that fast!
This program will teach you how to create a captivating quiz, a binge-worthy email sequence, and get tons of leads, but it’s SO much more than that. Having the support of Chanti and the group enabled me to take strides in my business and life I didn’t know were possible. It was like a course and mastermind all in one!! I felt so grateful to be among the brilliance of Chanti and our peers.
Chanti has turned into one of my most trusted mentors and friends. You will not regret doing this program!!”
This isn’t your average online course (even though it’s priced like one).
You’ll have my guidance and support throughout your entire quiz funnel creation journey.
This is where the magic happens, where you’ll get my brain on your brilliance and where together we’ll make sure you stay steadily implementing what you’re learning, clear on what you’re building, and excited to unleash the full fury of your one of a kind irresistible quiz funnel.
My 5-phase approach gives you the full quiz funnel strategy you need to strategize and execute the full funnel and build your dream audience.
I won’t just show you how to write results that go viral and questions that delight and segment your audience.
I’ll also show you how to run your Facebook ads, write your post-quiz email sequences, get your quiz shared on social, AND get it all set-up without the tech headache.
This is your new peer group of badass entrepreneurs.
Ask questions, make new friends, get feedback, share your wins, and feel at home in a group of like-minded go-getters.
This group of amazing people will be there for you throughout your quiz creation journey.
And I’ll keep showing up long after the course is over (I’m cool like that).
Every template, training, and swipe file you need to bring your irresistible quiz funnel to life.
You’ll also get step-by-step trainings for all things tech, a training on how to use quizzes in biz beyond lead generation, AND an extra bonus based on whether you’re a copywriter or another type of online business owner.
“If you're on the fence about getting Chanti's Grow with Quizzes program, definitely go for it — I'm so glad I did. It has everything you need to create incredible quizzes that not only build and engage your community, but also tell you so much about them. The support Chanti gives is incredible, no question goes unanswered.”
— Helen Munshi, Business Growth Strategist and Coach
Tor Davies
“This is a really hands-on, practically-orientated course with no stone left unturned, and nothing about the process left unclear. It packs a major punch for the investment.”
Let’s face it…
That free guide or checklist PDF that you worked so hard to create likely lives in a dead sea of unopened downloads on thousands of Google drives around the world.
The never ending discount codes to drive people to your eCommerce store might *work* but are they truly helping you build brand loyalty and community?
The webinar leads that cost the same amount as 2 overpriced lattes only to leave you wondering — what happened to the 75% of people who didn’t show up? Or the 95% of people who didn’t buy?
When you do get new subscribers, you struggle to know who they are beyond their name and email.
(I mean, we marketers are notorious for forgetting that a lead = a human being that came to you for a reason!)
You create new lead magnets and cross your fingers that they’ll convert
You set up an Etsy shop because at least that way you know people will be able to *find* your products
You pour more money into FB ads and hold your breath for ROI
You survey your list and *try* your best to segment
You ask for referrals and hold your breath that word of mouth marketing will sustain you
So you do...
MORE LEADS: helloooooo, internet gods! There are more than 3 billion people and thousands more each day with access to your offers. Pretty sure you can catch a few thousand of those a month.
MORE SALES: your current lead magnets and funnels aren’t generating the sales you want. You know you can do better, and it starts at the top of your funnel. With a lead magnet that helps you engage and better understand your audience from the very beginning.
MORE IMPACT: the most important part of this whole equation is your ability to reach the people who need you most. To cut through the noise and resonate with them on a level that creates connection and trust from the get go.
Alexandra Hughes
“My quiz has made the biggest difference in growing my community out of everything I’ve ever done in 3 years of building my business. I’m just so grateful for your brain, Chanti!
In the beginning of April I had just under 2,000 subscribers. By May, I was up to 3,000. Plus I’m getting these amazing conversion rates. With my small Facebook ads budget, it’s wonderful to be getting leads for between .50-1.00. It’s also been an amazing way to grow my Facebook community. The conversion rate for my quiz is 61.4% and almost 4,500 mamas have taken it!
The experience working with Chanti was so EASY. But seriously, this resonates so well with my people. Everyone talks about how it’s so right on and how grateful they are to have this resource that gives them more clarity and awareness. It’s a perfect first step for them.”
Ever changing algorithms, the AI takeover, billionaires buying up the virtual village square, rising ad costs, and the purrrr of the dreaded ‘R’ word. It all adds up to make for a flimsy feeling foundation — but if you’re already in the online business world, you’re already in a better place than most.
The rhythms of everyday life have and will continue to change, but one thing’s for sure: if you can consistently command attention and convert it into clients and customers, you’ll withstand it all and come out better for it.
Your email audience is the only audience that you actually own.
And when they’re excited and engaged (like they will be, when you magnetize them to you via your empathy driven quiz funnel) – they’re way more likely to devour your emails.
Reply to them. Click through to your offers.
So you can bypass the almighty-ever-changing algorithm and speak directly to the people who need and want what you’ve got.
Having an engaged email list is like wrapping your business in a cozy security blanket. It’s the ultimate source of stability in times like these.
You don’t need 50,000 subscribers to take control of your income.
All it takes to seriously impact your ability to earn more is a small list of well-nurtured humans who are aware of your genius and excited about your offers.
The cool thing about using a quiz to grow your audience?
You can create offers for them based on exactly what you know they need.
Because you asked them what that was before they even made it to your email list (don’t worry, I’ll show you how)!
And since you’ll be offering them products and packages that they actually want and need – you’ll feel comfortable growing your income no matter how insecure the economy is.
Bethany Perry
“Thank you Chanti for all your help. If I can create over $50,000 of aligned sales with less than 300 quiz takers, imagine what’s possible when I dial in the nurture sequence!”
Here’s how we’ll make sure that NEVER happens again:
When it comes to lead generation, you’ve gotta stand out. You need something that’s compelling, relevant, and super valuable to your ideal client or customer. But even that’s not enough.
With a quiz, you’re promising more than just blanket statement advice or yet another distraction. You’re promising a specific solution based on your ideal clients or customers unique characteristics, circumstance, level of experience, or desire.
With a personalized promised, you’re playing to people’s desire to be understood. In a digital world where making your audience feel seen and heard is as rare as an albino peacock, this is a major advantage.
Quizzes are just the beginning of a whole new revolution currently taking place in the marketing stratosphere. The stats don’t lie, interactive content is up to 80% more effective at holding people’s attention than static.
Attention and trust are the 2 most important currencies you have as an online business — quizzes help you capture both.
The truth is, an engaged subscriber is a buying subscriber. Wouldn’t it be peachy if the leads landing in your inbox were already invested in engaging with you? If you’d already provided them with insights into their own lives? Chaaa!
What’s better than a lead magnet that turns your new subscribers into brand ambassadors from pretty much the moment they sign up? The average quiz gets shared 1900 times, you just can’t say that about any other type of lead magnet.
I’m not talking about a pointlessly shallow Buzzfeed quiz.
I’m not even talking about what passes as a lead generation quiz in most digital marketing circles.
There’s crazy conversion potential in doing quizzes right that 99% of marketers have no idea how to tap into — but I’ve cracked the code. And I’m going to share it with you.
The only limit here is your ability to get creative and ask the right questions. Learning more about your audience will no longer sit untouched on your to-do list. You’ll be using your insights to craft the perfect offers to send to the perfect people at the perfect time.
No more annoying ‘click here if this describes you’ emails that only 25% of your list opens. You’ll know exactly who’s who and how to best serve them.
People love learning more about themselves, answering questions, and getting personalized feedback — it’s part of the reason why quizzes (even sh*tty ones) are some of the top performing content on the internet.
They never get old. Pair that with the conversion boosting power of interactive content and voila, digital technology to the many-hatted business owners rescue!
So what happens when generating high-quality leads
Success is scarier than failure. It’s the real unknown.
We all know what hitting bottom looks and feels like. What most people don’t know is what it feels like to actually attain your dreams.
Let’s ditch the depersonalization of marketing for a hot sec’ and just get real. Leads are just people.
People who hate cilantro (weirdos…), people who collect vintage scarves, people who binge watch just as much Netflix as you, people with dreams, desires, and problems.
The more people you attract into your sphere of influence who you can genuinely help — the greater your ability to not just make more money, but to inspire a ripple effect of positive change.
Suddenly, the fear of scarcity that’s always felt so paralyzing dissipates.
You're free to slowly back away from your laptop, get together with friends you haven't seen for wayyy too long, and maybe even spend some quality time with your family.
You’re free to hang out in your zone of genius instead of constantly being pulled in 17 different directions.
You’re free to release the underlying anxiety you’ve felt in your gut about lead generation and finally feel confident that your future self and business will be taken care of.
But what I’m talking about here is more than just a highly-effective lead magnet.
It’s about having a holistic system that attracts and converts qualified leads — all while nurturing your audience and making sure they feel seen, heard, and understood. So you can make the impact you’re here to make with time left over to create forward momentum doing what you love.
Before I tell you just how powerful a quiz can be in your business, let’s pop some preconceived belief bubbles you might find yourself blowing…
Quizzes ARE fun. That’s why they’re the top performing content for huge brands like the New York Times and Buzzfeed (psst… they can be your top performing content too).
Who ever said you can’t mix fun and money? You most definitely can. And you should. But here’s the thing, even if your quiz is on the serious side, what you’re giving people isn’t just a pointless exercise to pass the time.
You’re giving them detailed insights into their personalities. You’re showing them the parallels between your area of expertise and their life. You’re meeting people where they’re at and making them feel seen, supported, and understood in a way that no other lead magnet can.
Your ideal clients won’t spend a penny until they trust you and know that you get them. Your quiz can be fun and effective. You’ve got the conversion boosting power of interactive content and the psychology of persuasion all built into one powerful, fun system.
Christina Scalera
“I've gotten so many responses of humor and delight — people telling me they haven't literally laughed out loud at a quiz ever, but they did with this one. That kind of experience is something you just can't put a price on, because it builds trust and understanding in an automated way that converts into customers. There is no one that understands the psychology of quizzes like Chanti.”
Most online quizzes suck.
But it’s nobody’s fault, really. The model we have for a good quiz is based on Buzzfeed, a website whose sole goal is to drive traffic. When your goal is lead generation you have to create a different model.
One that’s 100 times less click baity and 1000 times more value driven. One that’s intentionally designed to serve your audience and ultimately, help you sell more of your life changing courses, products, or services.
A lot of business owners who give quizzes a chance do so without a proper framework. They approach it with the same attitude as someone taking a ‘Which Ben & Jerry’s Ice Cream Flavor Are You?’ quiz — the attitude of ‘meh, it’s just a quiz. I’ll give it a shot.” And then, shocker, the results are subpar.
With my proven framework, you’ll do far more than just get people craving ice cream.
“Not only is Chanti the Quiz Queen, but she’s an Imposter Syndrome Slayer, too.
You see, I’m about to raise my quiz copywriting rate again. I’ve been incrementally doing so ever since I graduated from Grow with Quizzes. Without my student-of-Chanti-Zak badge, I wouldn’t feel that confident increasing my fee, let alone selling quiz packages.
Everything I know about quizzes — and the $$$ that that knowledge has brought into my business as a result — I owe to Chanti. She’s the only person I wanted to teach me about quiz-making. And that conviction led to me immediately earning back the money I’ve invested in her course…multifold! My only regret is not enrolling sooner. Don’t make the same mistake I did.”
Lead Magnet Type
There’s more to that chart than meets the eye, because what I can’t explain with checkmarks is that a quiz not only converts better than most lead magnets, it also helps you learn about you audience and effortlessly segment your list.
It’s true, a really great quiz and the funnel that it fuels, take effort. But the payoff compared to a free guide, a checklist, or even a webinar, is nothing to blink at.
Take a look at this handy-dandy chart that compares quizzes to every other lead magnet:
Babe Hoffarber
“Chanti's quizzes made a huge difference in our lead generation endeavors. We got huge results—better conversions, tons of new leads, and funnels that actually made sense. If you get the chance to work with her, DO IT. She's THAT good!”
I’m Chanti Zak, Creator of Grow with Quizzes and the Empathy Marketing Ecosystem model, Founder of the Empathy Ecosystem Agency, Growth Coach, and Conversion Copywriting Specialist.
This is the part where I tell you all the reasons I’m qualified and accomplished so you’ll trust me to guide you on your journey to more subscribers and sales! 😉
I’ll get into that. But first, here’s a bit about who I am as a human…
I’m a mama of 3 free-range cuties living on a homestead in the middle of nowhere (think mountains, hot springs, forests abundant in wild mushrooms, lakes, and rivers but only 2 restaurant choices 30-minutes away!)
I’m married to my best friend and often get to stare at him chopping wood out my office window #livingthedream.
7 years ago all I had was a high school diploma, a laptop I struggled to pay off at $50/month, and a serving gig at night that paid the bills while I built my business during the day.
It’s been a wild ride of both personal and professional growth that’s allowed me to do some badass shit.
Today I run a boutique agency with my incredibly talented team helping world renowned thought leaders build and connect with their audience using custom built quizzes and assessments.
I’ve helped business owners who are just getting started land their first client and I’ve orchestrated the strategy and execution of 8-figure launches.
It’s a pinch me moment to say this but I’ve helped thousands of business owners to date grow their communities and convert more strangers into clients and customers.
I believe the solutions to most of the world’s biggest problems already exist.
I’m here to help the business owners who hold a piece of the puzzle but don’t know where it fits or how to gain momentum.
If that’s you and you’re looking around asking yourself where you fit in, how you stand out, and how to build a thriving business that gives you energy and leaves the world better than you found it, this is for you.
My quizzes have attracted hundreds of thousands of qualified leads for my clients and students. And my mission? To help YOU do the same.
Chanti xx
Getting feedback like this lights me up:
Trish Taylor
“The quiz is amazing!! We've added almost 800 people into the list in just about a week, at about $0.60 a lead! YOU are a Quiz creating Goddess! Could not be happier... and I am getting a great response and high open rates. Everything is even better than I could have imagined.”
The only problem? There’s just one of me. When I first started writing quizzes, I charged $600. Today, I charge $25,000+. Supply and demand is pretty crazy in my neck of the interwebs as you can see!
But I’ll be honest with you, I’m a chronic people pleaser. I hate saying no almost as much as I hate birds. I knew I had to find a way to share this incredible framework and process with as many brands and businesses as possible, at a rate far lower than hiring me 1:1.
I’ve developed a proven quiz funnel framework and methodology to help business owners like yourself create a quiz for your biz that does way more heavy lifting than your average lead magnet.
Can you guess how freaking excited I am to share it with you?!
More excited than a 2-year-old who just had cotton candy for the first time
More excited than when Joe Exotic’s ex-husband John Finlay finally got his teeth fixed
More excited than a foodie that just sat down at a Michelin star restaurant
ALL OF THE ABOVE!
A
B
C
D
No more fruitlessly creating subpar lead magnets or paying crazy amounts of money for webinar registrants that don’t even show up.
No more wondering where your next client or customer will come from.
No more doing what everyone else is doing. You’re ready to stand out, get results, and create a lead generation system that goes above and beyond what 99% of online business owners are putting into the world.
I’m sharing the same system I’ve used to help 50+ private clients and hundreds of students effortlessly attract and convert more qualified leads than they ever thought possible.
Jenna Kutcher
“I love Chanti more than Mac ‘n Cheese! Haha, seriously this woman has helped me effortlessly grow my email list by more than 100,000 people in the last year alone. If what the gurus say is true and every lead should add $1 to your bottom line every month, well DANG — we just hit the jackpot.
Chanti simplified the entire process, created a quiz that is “freakishly accurate” and puts it together like Hogwarts magic. I love sharing the quizzes because it allows me to serve and show up for my people in bigger, better ways while connecting them with the perfect offers they simply can’t deny! Seeing the feedback from my audience makes my heart so happy and I can’t wait to create more quizzes as my company expands!”
Going from lead to customer doesn’t happen by accident, it happens by design. This phase is all about intentionally creating a big picture vision for your quiz funnel that makes sense for your business.
You’ll learn how to come up with a compelling (highly click-worthy and shareable) quiz topic that your ideal clients and customers will go Jon Snow over.
But what happens next? We’ll dive deep to map out the buyer’s journey your audience will embark on after they take your quiz.
Knowing your quiz funnel fundamentals will give you the confidence and motivation you need to tackle all the moving pieces with ease. After this phase, you’ll feel clear and ready to create and launch your connection + conversion driven quiz funnel.
Phase
A quiz funnel, or any sales funnel, is a commitment. To do it right, you’ve gotta have vision. You need to know where you’re going — and more importantly WHY you’re going there.
This training will walk you through mapping out a big picture vision board that’s both fun and functional. Consider this the craft project marketing ninja masterclass.
By the end of this lesson, you’ll walk away with your funnel structure mapped out and a visual representation of your big goals.
At the risk of sounding like your judgmental great Aunt Mildred, most online quizzes really don’t live up to their potential. They miss the mark and therefore miss the opportunity for creating authentic connection and increased conversions. But not your quiz, my friend.
This lesson will walk you through the framework I’ve spent years developing. You’ll learn how to create a quiz funnel that exceeds your audience's expectations and leaves them asking the almighty thought — “if this is the amount of care they put into their marketing, I can’t wait to see how well crafted their product/course/etc is . . ."
I want you to experience near instant gratification when you launch your quiz. You’ve played the waiting game long enough. Short-term gains are only part of the big picture. Real results come from playing the long game. What’s more important is that you play the long-game too.
In this lesson, we’ll cover both how to create a cash injection to boost your momentum after you launch your quiz AND we’ll create a long-game plan so you can create more leverage over time.
Thought leadership is a combination of consistency and a signature process, message, or skill that stands out. I’m willing to bet that even if you don’t *think* you have these things, you do.
This training will help you identify your signature process and walk you through how to bake it into your quiz to position yourself as a thought leader in your space.
Segmentation trips even the most advanced marketers up, but it doesn’t have to. It’s actually pretty simple — and when you’re one of the brave few that knows how to use it effectively, you’ll be rewarded with higher open rates, lower unsubscribes, better conversions, and an all around better understanding of your audience.
In this lesson, I’ll share my foolproof process for coming up with a segmentation strategy that works for your business. If the word segmentation alone has made you shudder with fear in the past, consider the spell lifted.
I have a quiz on this exact topic, but here, we’re going deep.
If you’re still unsure about what type of quiz will work best for you, this lesson will break down the pros and cons of each type and leave you feeling clear and ready to move forward.
Rick Mulready
“Our quiz instantly added another fun way to generate leads and segment the people who came into the business. It proved an amazing new strategy for list building in a fun, non-traditional way. More leads came in and it showed benefits from a lead-cost perspective. I was really happy with the results.”
Once we’ve mapped out your big picture game plan, chosen a quiz topic, and figured out a segmentation strategy, it’s time to write the thing . . . Dun dun dunnnn!
Fear not, dear friend, you’ll have access to all of my templates in addition to the thorough trainings included in this phase. By the end, you’ll walk away with your quiz fully completed and polished to perfection.
Even if you do nothing else in this course *sidenote: that would make me a sad panda! — this module alone is worth the cost of admission.
Writing quizzes is NOT straightforward. A lot of my clients and students have tried doing it on their own, only to get stuck somewhere along the way. I’ll teach you how to approach the writing process so there’s zero confusion.
We’ll cover how your questions connect to your results, what to write first, and I’ll share some of my fave time-saving tips that I’ve learned from writing dozens of quizzes.
Once you know what goes into a great question, I’ll show you how to make them work harder for you. Your questions can serve more than one purpose when you approach them with these 3 goals in mind.
Have you ever taken a quiz or assessment only to feel like the questions you’re answering are less engaging than the intake form you fill out at the doctor’s office?
There’s this famous quote by Tony Robbins “the quality of your life is determined by the quality of the questions you ask.” The quality of your quiz, the results people get, the information you get, and your completion rate is all determined by the quality of your questions.
And I’m going to teach you how to ask questions that matter.
Bonus — asking great questions is a skill that’ll serve you well beyond the confines of your quiz funnel (just ask Tony 😉).
There’s a big difference between quizzes that make people cry happy tears and quizzes that piss people off for wasting their time. Memorable quizzes give actual value with their questions and results.
Give your audience highly relevant, actionable, and relatable results, and what you get in return is the foundation for know, like, and trust to flourish.
During this lesson, I’ll show you how to create quiz results that make a lasting impression, get shared like crazy (!!!), and that inspire your audience to take action.
One of the questions I always ask myself is “how can I make this even better?” — I apply that question to my life, my business, my famous popcorn recipe, everything.
Asking that question has helped me come up with a few impact boosting hacks for getting even more goodness out of your quiz results and that’s what this lesson is all about.
Phase
Jen Olmstead
“Thanks to Chanti’s wise and magical help with our quiz, we had our highest converting promo yet, and by far the most effective lead magnet we’ve ever had.
And would you believe we barely even made it happen? At the last minute, we decided to do a quiz, worked with Chanti to help develop something that felt true to our brand, designed the results at 1 am and had it launched the next day. 2,000+ new subscribers later, we're pretty glad we went for it!
Since we learned in our last big launch that 80% of our buyers were already on our email list, we know a healthy email list is truly our greatest asset.”
Phase
You’ve created your quiz, and you’ve come up with a strategy for what’s going to happen after people take it, so what’s next? A follow-up framework — designed to capture people’s attention and shift them from unaware to hyper-aware — that shows them why you’re the right person (or business!) to help them solve their problem.
We’ll move through the stages of the buyer’s journey, the belief paradigms you need to shift, how to develop trust and intimacy, and we’ll look at what each part of this process looks like in action.
I’m sharing the same strategies I’ve used to help my clients generate hundreds of thousands of buckaroos on the flip side of their quiz funnels.
Segmentation allows you to get more specific, and specificity, sells. MailChimp’s research into their user base using segmentation showed 14.64% higher open rates and 59.9% higher click-through rates. So it’s obviously worth it. And while we’re stackin’ stats, here’s another fun one — for every dollar spent on email marketing, $44 dollars is made in return (on average).
When you’re spending time, money, and energy to grow your email list you deserve to be getting a killer ROI. Segmentation makes that easy as peanut butter cups.
This training will walk you through how to use your quiz to segment, as well as how to come up with an effective and simple strategy. Buh bye segmentation stress!
A huge mistake people make with lead generation quizzes (or any lead magnet) is not having a solid welcome sequence where your new subscribers can go to learn more about how you roll. That ends here.
I’m sharing the exact process I used for clients and charge a pretty penny for so that your new leads will feel more nurtured than if they were to spend the weekend at Martha Stewart’s house hanging with Snoop Dog.
After the welcome sequence, it’s time to make dat money. Full disclosure: this could be an entire course by itself, but I didn’t want to leave an important stone unturned. I’ll be sharing the strategies I’ve learned from writing 8-figure sales sequences and how you can apply them to your business so that your quiz leads convert into sales.
Not all that confident with your email marketing skillz?
Or maybe just aware that it’s time to give ‘em a bit of an upgrade?
Oh, have I gotchu! ‘Cause funnels ain’t no fun if you can’t rock those follow up emails!
In this module, you’ll get all my secrets to writing personality driven email copy that your subscribers will actually want to read.
From figuring out your big idea for single emails and full funnels, to knowing the difference between benefits and features (including which to use when), to writing captivating “I gotta read this” subject lines, to using empathy engendering story wrapped up in persuasive AF copywriting formulas, and including the *perfect* micro-conversions that, come buyin’ time, your leads are SO ready to invest in your offers → you’ll get everything you need to level up your email writing copy chops and build out a funnel that converts like cray cray.
From the top to the bottom. Especially because you also get:
Zafira Rajan
“Added 2700 new subscribers in less than 2.5 months and seriously maxed out her goals for webinar registrations, with pretty low costs per lead with FB ads.”
Once you’ve got your quiz all set and your follow-up sequences standing at the ready, it’s time to add a very important element to the mix… traffic.
This is a big topic and one that you’ll be able to apply to the other areas of your business as well. We’ll cover different traffic strategies from organic to paid along with how and when to use both.
Mmm good old wholesome organic. Wait sorry, this isn’t about food… it’s about squeezing the most juice out of the lemons you already have (oops, made it about food again). Quizzes are one of those wonderfully shareable marketing assets that can help you expand your reach without you having to pay for ads.
In this training, I’ll cover my fave organic promotion strategies and how you can use them to create momentum for your biz with your quiz.
Our resident ad guru just happens to be a master at helping people get the absolute lowest cost per lead possible. After running ads for online entrepreneurs for the last 5 years, she’s got many tricks up her sleeve to help you grow your audience and get hella cost effective leads.
When it comes to ads, your copy plays a huge role. It’s what captures people’s attention mid-scroll and gets them to take action, so ya, it’s kinda important. I’ve written hundreds of high-performing Facebook ads and have a top secret formula for quiz ads that I can’t wait to share with you.
Because I’m not an ads expert, I’m bringing in my friend and ads strategist Sara Liz (who also happens to manage ads for some incredible entrepreneurs) to teach you how she approaches campaigns for quizzes and beyond.
Please note: this is not a step-by-step training on how to run ad campaigns (there’s enough of that info out there, ya?) but it WILL give you clarity on how to create high-converting campaigns specifically for your quiz.
Not only will you get access to pre-recorded and ready to binge trainings on both paid and organic traffic — you’ll also get access to 2 x brand new LIVE masterclasses that focus on what’s working now.
Led by Sara Yamtich and Lisa Travis who combined have managed millions in ad spend and played pivotal roles in successful promo campaigns of ALL varieties, you’ll walk away knowing how to play to win despite the massive changes Facebook has made in the last year.
Phase
Phase
Listen, conversion optimization is not exactly *sexy* to most people. We want everything to work perfectly right out the gate and not have to tweak a thing. The cold hard truth of it is, reality doesn’t often play out like that. There are entire agencies devoted to taking something good and making it better.
After pouring so much love into your quiz, you’ll wanna make sure it’s continually optimized to perform at peak capacity. That’s what this phase is all about.
If it sounds like I’m speaking a foreign language, it won’t after this lesson. Consider this your jumping off point where you’ll learn the lexicon before getting started.
Traffic is only a bad thing on the highway, but the quality of your traffic often determines the quality of your results. In this lesson, you’ll learn a simple system for tracking where your quiz traffic is coming from so you can pinpoint what’s seriously working, and what’s not.
Quiz hosting softwares offer a wide range of analytics that can inform you about your quiz performance. They lend clues to the small shifts you can make that could have a profound impact. In this lesson, we’ll go over how to translate your analytics into meaningful actions that’ll take your quiz to the next level.
What you learn here will carry over into ANY aspect of your business that could use a little love and optimization. The mindset, the process, the necessary toolset, it’s all covered here.
Things like your images, copy, quiz title, description and more can make a BIG difference in the success of your quiz. In this lesson, we’ll cover how to know when, where, and how to make changes to these key pieces of your quiz and then how to test and know for sure what action influenced your results.
Tarzan Kay
“Chanti’s quiz expertise has helped me grow my list like crazy, but most importantly, the leads are actually converting to buyers. I couldn’t be happier with the results AND I get the most amazing feedback from people saying their results were totally spot on — they feel seen, and that’s a big deal.”
Get unstuck in a matter of moments, ask questions, and get laser coaching to make consistent progress on your quiz funnel.
($1,297 value)
Nervous you're not tech savvy enough to successfully set up your quiz funnel? Not sure you can put all the pieces together without a template? You don’t need to worry with all the step-by-step resources inside The Quiz Logistics Library.
($497 value)
You won’t be trapped in the isolation chamber of your office trying to figure all this out on your own. We’re here for ya in the private Connections + Conversions Collective Facebook group. Come for feedback, advice, and of course, to share your wins!
(PRICELESS)
Quizzes aren’t just for top of funnel lead generation. They’re useful at all stages of your funnel — for increasing sales and getting people off the fence, client onboarding, curating product recommendations, launching a new program, and more. In this training, I’ll fill your brain with even more quiz inspo.
Psst… you’ll experience how to use quizzes in this way when you join and are directed to our onboarding quiz to help you make the most of Grow with Quizzes based on your unique goals!
(Value: $197)
Amy Porterfield
"Chanti is incredible. She’s such a gift to us. Chanti cares enough to really hone in on whoever's voice she is working with– that's her greatest specialty. Because of Chanti, there’s less stress on my team and so much time is saved. For me personally, having Chanti be able to write in my voice allows me to exhale and feel a sense of calm.
Chanti has created quizzes that have brought in tens of thousands of leads, helped us generate millions in revenue from our launches, and written hundreds of pieces of copy. We don't want to recommend her to anybody else because we’d love to keep her to ourselves! But, in all seriousness, we’d recommend her 100%."
PLUS - A Bonus Training On What Top Performing Quizzes Have In Common
My past students LOVED this swipe file. Scroll through it for inspiration and examples of quizzes in action. You can bet I’ve got quite the collection and it’s all yours. Skip the learning curve and get to the heart of what all top performing quizzes have in common.
(Value: $297)
“What I can say off of the top of my head is that you were the push behind what I needed to become a profitable copywriter. I have created 7 quizzes since November and I absolutely love the projects and love the people I am working with.
The return on the investment for your program has been well worth it and I continue to get referrals for new contracts. I can't imagine what the last few months would have been like without the skills I have learned from you.”
April Castillo
Forever access to all 5 training phases
12 Months of Coaching and Q&A Calls
The Quiz Logistics Library
My Personal Quiz Swipe File
Access to the Connections and Conversions Collective
Bonus Trainings
Proven to Convert Templates
Forever access to all 5 training phases
12 Months of Coaching and Q&A Calls
The Quiz Logistics Library
My Personal Quiz Swipe File
Access to the Connections and Conversions Collective
Bonus Trainings
Proven to Convert Templates
Everything in the other 2 options PLUS:
1 x 90-minute or 2 x 45-minute 1:1 quiz funnel strategy sessions with Chanti
Direct Voxer (voice message) access to Chanti for 90 days
A full audit of your quiz by Chanti within 12 months of purchase
Personalized guidance on how to best use the resources inside of GwQ based on where you’re at and what you need
Forever access to all 5 training phases
12 Months of Coaching and Q&A Calls
The Quiz Logistics Library
My Personal Quiz Swipe File
Access to the Connections and Conversions Collective
Bonus Trainings
Proven to Convert Templates
“The skills I've learnt from Chanti have helped me create quizzes for my clients that have brought in 1000+ new leads in a week and converted 'cold traffic' into a $1000+ course for a 6-figure launch.”
— Miish Grixti
“My favorite part of Grow with Quizzes? Hitting ‘publish’ on my quiz knowing that all my hard work had finally paid off. Chanti says ‘do this work now… because, trust me, it will pay off later.' She was so right.”
— Catherine Stagg-Macey
“One of my favorite parts of the program was the community that Chanti attracted — I have made business friends that feel really aligned with me, and I haven't found that as easily in ANY other program.
I also was surprised by how much fun I have had creating my quiz and digging deeper into my business. Chanti helped me commit to empathy marketing.”
— Jennifer Pielak
“Chanti is a PRO and totally knocked it out of the park. She made this new business owner feel so much more confident in my offerings and ready to grow. I can't thank her enough.”
— Kristen
“Growth with Quizzes was excellent — it gave me all the handholding I needed to successfully launch my own professional looking (and converting) quiz.
Within a few days of launching with a Facebook Ads campaign, I sold my first course. I highly recommend this!”
— Rosa Crumpton
“I love Grow with Quizzes — I love Chanti and her style of teaching. And I am happy to have her and the community by my side!
My quiz is a first step and to have Chanti’s knowledge about copywriting and marketing is AWESOME! BIG HUG!”
— Elke Hannig
Corey Williams
“ Chanti’s Grow With Quizzes changed my life.
(Did you catch that? I said LIFE, not my business).
Don’t get me wrong, using her strategies has helped me grow my business — my email list went from 700 to over 2700 in just 2 weeks. But the REAL change for me is that Chanti’s approach, coaching, and teachings have helped me find MY VOICE. And now, people literally thank me for letting them be on my email list.
Through the quiz, I’ve become the narrator of my own story, and that has changed everything. Not only is my engagement way up (because hello!, authenticity), I AM MORE FULLY WHO I AM than ever before. My quiz, my emails, even this testimonial all sound like me, and people are responding.
So, do yourself a favor. Pour some liquid courage. Play your most hype dance song. Whatever you need to do to take THIS leap right here.
And THEN, commit to doing the work of building that quiz and finding that voice.
Thank you cards can be sent to me at… I kid. But if you’re ready to find YOU in your business and attract people who want to engage with you, take Grow With Quizzes. Now — seriously, why are you still reading?”
Dr. Brooke Nicole Smith
When I joined Chanti's course, I knew I wanted a quiz for my business, but I had no idea how to create a quiz that would actually be valuable.
I help women overcome food, eating, and body image issues. And this can show up so differently in different people, everything from binge eating and emotional eating, to obsessing about keeping a strict diet, or even can't stop thinking about food.
So I really wanted a quiz that would talk to all of these different situations and give people an insight into what might be driving their specific feelings and behaviors.
So this task of creating a quiz felt really overwhelming, and Chanti broke it all down into manageable pieces. She gave us detailed instructions and templates for everything, and the training on Facebook ad strategy was phenomenal.
So, all told, now that my quiz is live, and I've implemented the Facebook ad strategies I learned in this course, my cost per lead is down 75%, and the feedback that I'm getting from people taking the quiz is that the results feel super accurate.
So, if you have a diverse audience, or you want to provide custom recommendations to individuals in your audience, then definitely let Chanti help you create a quiz.”
Yasmine Jagger
“My goal was to create a quiz lead magnet and mine is now ready to promote. The wealth of knowledge and coaching that Chanti has provided goes way beyond what I could have ever expected — Chanti you really are great at what you do and it’s an honor to be a part of this programme. Thank you again so much for this incredible opportunity.”
I want you to take a chance on something as random as a quiz to grow your biz. I want you to say yes to doing things differently and creating a marketing asset that helps you achieve more than one goal.
But I know going out on a limb, investing time and money and energy, can be hard. Especially in today’s world where it seems like everybody’s selling something.
You’ve made it this far, so I know you’re thinking this might just be the solution you’ve been searching for… but like any smart business owner, you need to know fo sho that you’ll get results.
Enter: the Growth Guarantee — create and launch your quiz within 6 months of buying the program and if you don’t get more leads than you did with your prior lead magnet, just email my wing woman Laura at admin@chantizak.com and we’ll give you your money back.
If you do the work, I’m confident you’ll get results. If I weren’t, I’d be straight up silly to have this kind of guarantee.
All backed by my
Amy Cocke
“Thank you for offering this course! It saved me from a lot of blog reading and Google searches trying to figure it all out myself.”
They don’t call me the Quiz Queen for nothin’. But seriously, everything I share is based on my experience writing quizzes for dozens of online businesses in all different industries and at all different levels.
I’ve learned a lot over the years about what works and what doesn’t and how to create a lead magnet that’s designed not only to attract 10 times as many leads, but that also helps you learn valuable insights about your audience and segment your list.
On top of that, you can do it without sounding spammy, selfish, or manipulative. A lot of marketers teach quizzes from that lense but that’s just not my style.
I won’t lie, quizzes require more time than the average lead magnet — but as you already know, they get you far better results. All you’ve gotta do is commit to working on your quiz for 2 hours a week for one month and you’ll be in good shape (you’ll also have a WAY better lead magnet than 99% of online business owners - no big).
Of course! You don’t need to spend thousands to hire me or someone else to create and launch a successful quiz. Here’s the thing: I want your quiz copy to be so bangin’ and attractive to the right people that I’m covering copy basics inside the program as a bonus for all non-copywriters.
You’ll learn a ton about writing high-converting copy that can be applied in ALL areas of your marketing, not just your quiz.
If you launch your quiz and it doesn’t perform better than your previous lead magnet, I’ll give you your money back. I’m comfortable taking that risk because I know if you follow my process, you’ll walk away with a highly effective lead magnet.
You might be able to figure this out on your own — but it will definitely take a while. I’m betting you don’t have time for trial and error. If you’re ready to do the damn thing and grow your list fast without playing any more guessing games — then I’ll give you a simple, actionable game plan along with everything you need to make it happen.
Psst… I’m with ya on the course overload, I’ve got at least 4 on the docket that I haven’t touched yet. The thing is, most of them are about stuff that isn’t nearly as important as building a thriving email list of qualified leads.
I like to prioritize my course consumption in order of what’s going to get me the greatest results in the least amount of time.
If you do the same, and growing your email list is a priority, then this isn’t something you can afford to put on the back burner.
Josh Haynam
“Chanti is the quiz whisperer. She has an uncanny ability to create quizzes that not only perfectly exemplify the brands they represent, but also convert like crazy. She’s personally responsible for the massive growth of a bunch of companies who implemented quizzes she’s created that have become the entire basis of those brands’ marketing strategy. If you’re looking to create a quiz and are serious about conversion and ROI then look no further than Chanti.”
Forever access to all 5 training phases
12 Months of Coaching and Q&A Calls
The Quiz Logistics Library
My Personal Quiz Swipe File
Access to the Connections and Conversions Collective
Bonus Trainings
Proven to Convert Templates
Forever access to all 5 training phases
12 Months of Coaching and Q&A Calls
The Quiz Logistics Library
My Personal Quiz Swipe File
Access to the Connections and Conversions Collective
Bonus Trainings
Proven to Convert Templates
Everything in the other 2 options PLUS:
1 x 90-minute or 2 x 45-minute 1:1 quiz funnel strategy sessions with Chanti
Direct Voxer (voice message) access to Chanti for 90 days
A full audit of your quiz by Chanti within 12 months of purchase
Personalized guidance on how to best use the resources inside of GwQ based on where you’re at and what you need
Forever access to all 5 training phases
12 Months of Coaching and Q&A Calls
The Quiz Logistics Library
My Personal Quiz Swipe File
Access to the Connections and Conversions Collective
Bonus Trainings
Proven to Convert Templates
“I've never been a part of a smaller cohort of students before and I really loved the personalized feel. I wasn't able to join the coaching calls and coworking sessions until the end, but they were incredibly valuable, and Chanti's attention to her students in the FB group really made all the difference.
Chanti, I can't believe this is the first time you created a program like this. You are a PRO and you totally knocked it out of the park. You've made this new business owner feel so much more confident in my offering and ready to grow. I can't thank you enough.”
Kristen VanderHoek
Is Perfect for You If…
You’ve had a successful online business for years now and you’re looking for the next step in scaling your business and connecting with your clients.
You’re selling physical products, services, info products, coaching, courses, or memberships and understand the importance of having an intelligently crafted funnel to both attract and convert your audience into customers.
Your online business is just starting to take shape. You don’t know it all, but you definitely know one thing: you want a compelling, high-converting lead magnet from the get-go.
Your current lead magnet isn’t doing you any favors. People don’t comment on how helpful it was, it doesn’t get shared organically, and your CPL is through the roof. You’re ready to do something different and create an asset that improves people's lives AND boosts your bottom line.
You already know you want a quiz — and you know you wanna do it right. You want a blueprint for a quiz that stands out and offers real value and you won’t settle for anything less.
You aint lazy! You’re ready and willing to put in the 20% of effort necessary to reap 80% of the results.
In fact, you’re already spending loads of time every day, week, or month trying fruitlessly to grow your list.
You already have a quiz but because you didn’t know any better, it’s not very good. You’re ready to have another go at creating something your audience lurrrves.
You love that there’s a guarantee. It soothes your weary soul that if you do launch your quiz and it doesn’t generate brag worthy results, you’ll get a full refund thanks to our Growth Guarantee.
The next best thing I can do is lovingly remind you that an engaged email list full of humans who want to pick up what you’re putting down is what will take you from daily stress to sustainable success.
If lead generation is holding you back from the freedom you hoped for when you signed up for this online biz thing, what are you waiting for?
You’re one choice away from accessing the exact system that’s helped me create quizzes that have generated hundreds of thousands of qualified leads and a whole lot more than that in sales.
Whether you’re a course creator looking to stabilize your rollercoaster income, an eCommerce biz looking to help people get out of analysis paralysis, a copywriter or consultant looking to learn a new skill to help your clients, or something in between, I cannot wait to meet you inside of Grow with Quizzes!