Master Go for No!

Grow Your Sales, Build Your Confidence, Unleash Your Potential!

Your sales breakthrough is not going to be found
by learning new scripts or closes. 

It’s found by you changing your mindset. 

Are you ready to get out of your own way?

Tired of stalling, procrastinating, and saying ‘No’ to yourself?

Master Go for No! Master your mindset. 

Yes, I Am In!

Everyone Loves the Word Yes

It’s so positive… so empowering. And then there’s “NO!” For most people, NO is just the opposite. Negative. Draining. The antithesis of YES.

But what if everyone’s wrong?

What if NO could actually be the most empowering word in the world? What if you could achieve every quota… hit every income goal… and reach every personal dream… by simply learning to hear NO more often?

And… what if you discovered you were only two letters away from ACHIEVING BREAKTHROUGH PERFORMANCE in your business?

And those two letters were N and O. No.

The Struggling Salesman

Many years ago, there was a young guy who was new to the world of sales, and he was struggling. His dad, on the other hand, was a “sales legend.” The problem was, even with his father’s help, this salesman could not sell.

The truth was, he didn’t want to be rejected.

So, instead of facing his fears, he left his hometown of Chicago and moved all the way to Los Angeles. He wanted to get as far away from his father’s shadow as he could.

Once he got to L.A. though, he took a job in a men’s clothing store selling suits. Unfortunately, his fears didn’t magically disappear. They came with him! And now here he was failing again and on the verge of being fired.

What would he do? Admit defeat? Move back home?  

But then he met someone. A mentor. Who taught him to think differently about rejection and the word, no.  

And everything changed. His life turned around. 

He didn't leave. 

The salesman in this story is Richard Fenton. The co-author of the book and creator of the Go for No program.

He didn’t start out as a perfect, fearless, slick “sales guru.”

Richard is just a normal guy who learned the secret about success and failure, yes and no.

Go for No can change your life.

That’s why Richard continues to share it to this day.

As Kids...

As kids we weren’t fazed at all when we heard NO. We shrugged it off, laughed at it, flicked it away like a bug.

But somewhere along the line this natural sense of tenacity was lost. Or, worse, it was drummed out of us.

What If Everything Could Change?

What if starting today…

You could get that tenacity back?
The word NO stopped stopping you?
The word NO actually started EMPOWERING YOU?

And, what if starting today every time you heard the word NO you became STRONGER… more POWERFUL… more RESILIENT?

And what if… in fact… hearing NO started being… FUN.

Rejection doesn’t have to debilitate you.

In fact, the word NO can EMPOWER you to achieve a level of greatness you never dreamed possible. And this program will show you how.

"Regardless of what you're selling or who you are selling it to, I believe this is some of the greatest wisdom in the entire strategic GFN arsenal and I never get tired of hearing it."

Jeff Newman
Course Participant

"I'm building teams around the world. I'm so thankful for your books, videos and for all the coaching you do. Go for No! Has been (and still is) such a blessing for me and all my teams."

Eric G.
Course Participant

Don't Let Fear of Rejection Win

Statistics reveal that a staggering 80% of sales require at least five follow-up calls after an initial meeting, yet a substantial portion of salespeople abandon their efforts after just one or two rejections

86% of the cards given to companies at tradeshows are never called. 

People aren’t doing the fundamentals of sales not because they don’t know what to do. You know what to do, right? 

The problem is procrastination. Self-sabotage.

And getting in your own way. 

We speak to people about this issue all of the time. In one conversation, a financial services professional who had been in his practice for decades told us, “I have gold sitting in my CRM. I just have so much fear about reaching out to them.”

It’s a vicious cycle: The fears cause you to stall doing everything but making calls, eroding your confidence and enthusiasm, and so you put it off to the next day, and the next week when it becomes even harder to start.  

Embracing this program isn't just an investment in overcoming fear—it's a strategic move toward unlocking untapped opportunities, maximizing earnings, and achieving success in the competitive world of sales and business. 

Imagine mastering Go for No, mastering yourself and your mindset.

Follow the Go for No strategies to navigate rejection and you will unlock your full potential.

"This course has taken your Go For No book to a whole new level. Why? Because you are showing us how to feel happy about hearing no. Also, I am so grateful you left out all the fluff. "

Katie G.
Course Participant

The Sales Superstar

Several years ago, there was a young woman who thought she was a sales superstar. Customers loved her. She knew how to ask the right questions and communicate with just about anyone.

 She was very good.

But one day a mentor was visiting the location where she was General Manager. And the mentor, a guy named Richard, told the woman a story of the time he sold suits for living and learned something he called, Go for No.

She was blown away by the story he told.

She had to admit that even though she was good, she could be so much better.

And the truth was, she didn't like hearing no! She avoided it. In fact, it was a point of pride that she never heard it. 

The next day she used the Go for No concept and saw immediately how well it worked. Richard was right.

That young woman was Andrea Waltz.

Eventually she and Richard would launch a small speaking and training company together. Their main message?

Teaching companies how to Go for No! 

As it turns out, Andrea was the one in charge of Sales & Marketing so she really had to apply Go for No! in her new business but instead of a B2C environment, this was B2B. But the mindset was exactly the same. And it worked again. 

Go for No has the power to change your life if you let it. And that's why Andrea continues to teach and share it to this day.  

 

"I don't know how anyone can live without your content in the game of sales. I love the way you both explain things."

Ryan M.
Course Participant

A Simple Process

Once you purchase, you'll be given as user name and password. Log in anytime and begin! The course is made up of bite-sized modules that you can "binge watch" or do a bit at a time. It's all up to you.

This Program Will Help You...

  • Adopt a "growth mindset" around your business and your life
  • Increase your enthusiasm in prospecting for new business
  • Improve sales of your products and services (in any area you measure!)
  • Reduce fear, nervousness and call reluctance
  • Stop sabotaging yourself from getting the results you want
  • Remove the pressure you put on yourself to be perfect
  • Regain lost confidence and let you have more fun
  • Deal with the ups and downs you experience when getting a 'no'
  • Build and grow a team faster than ever
  • Enjoy your business again if you've lost "that lovin feeling" - seriously
I'm Ready to Join!

Coaching

A module based online video/audio coaching and training experience which can be accessed anytime and you can download the audios to listen on the go. 

Challenge

Following completion of the main course, you can start the 21 Day Go for No! Challenge. This is a three week process with modules designed to have you implement everything that you have learned. 

Community

Lifetime access into the private Facebook Group for support. Advice from Richard & Andrea and other members. Plus special Facebook Lives/ Q & A sessions (and other bonuses!)

You'll Learn How To...

  • Achieve success by reprogramming your reaction to hearing “NO”
  • Increase your personal N.Q. (NO-Quotient) and develop a truly unstoppable business development mindset
  • Go beyond the “willingness” to hear NO and start embracing it
  • Use simple ways to equalize your emotional reactions to YES & NO
  • Consistently and easily follow up with people who tell you “NO”
  • Avoid the two words that will sabotage your results every time
  • Set NO-Goals™ to achieve radical new levels of performance
  • Get over feeling like a “salesy salesperson” once and for all
  • Remain positively persistent even during tough times

"This training is amazing! It has completely changed my mindset and I am so excited!"

Chelle A.
Course Participant

Access It Now

All the content is immediately accessible.

For those who want some structure, we've designed the course to be a six week immersion.

30 modules broken into three weeks. Followed by a self-directed 21 Day Challenge.

The choice is yours. Go at your own pace. If you want to "binge-train" you can easily do it all in a single day, Or, consume over six weeks, a module or two a day.

After that, most people continue to re-watch those modules that they want to reinforce most. 

"This has been a tremendous way to reinforce the Go for No concepts. It has been eye opening. Lots of AHA moments!"

John N.
Course Participant

About Richard & Andrea...

They are the authors and creators of Go for No! and own the federally registered trademark for the phrase. 

Working as a team for over the last two decades, Richard Fenton and Andrea Waltz have single-handedly reshaped the way people approach rejection in sales.

 Speaking on stage together in a unique two-person style of delivery, they've spoken at the sales meetings and conferences of virtually every kind of business and industry and their client list reads like the Who's Who of Business (American Express, Wyndham, Coca-Cola, Tiffany & Co, Re/Max) to name a few.

The book, Go for No! reached #1 on Amazon’s “Selling” list in 2010 and has remained in the top 50 of ‘Sales’ books for the last 13 years. Today Go for No has become a well-known methodology in the world of selling, widely recognized as the singular best program for dealing with rejection in business.

 

"Woah! Mind blowing! 🤔"

Kaz Kirigaya
Course Participant

But You Might Thinking...

You might be thinking: Do I really need ONE MORE COURSE? (It is a great question to ask!)

You have 3 choices. 

  1. Do nothing. But if doing nothing were a viable option, you probably would not be reading this. And, you already suspect you have an issue you want solved. 

  2. Hope that you can make the necessary mindset changes on your own. You figure you’ve gone this long dealing with the fear of rejection, procrastination, and basically getting in your way for so long… maybe you can still fix this yourself.

  3. Or, your third choice is to let us help you. Master the “go for no” mindset and strategies so that it makes a true impact on your mindset and start to get the results in your business that you want. As Kaz K. said, “I have been really devouring this course because I feel it's the ultimate action–taking mindset.” 

 

You might be thinking: Is this worth the investment? 

As with all professional development, you must look at it in terms of investment rather than cost. For virtually everyone reading this, a single extra sale or add-on sale, will pay for this 2-3 times over. For many people, it’s 100x or 1000x. 

Also, you might want to do the course more than once. You can. Cynthia W.said, “I am reviewing the entire course again just like I am starting from day 1. It’s been a long time and I need encouragement and support.”  

Plus, once you are in, you’re in for life. And, we will continue to add additional content, special programs, gust interviews, and more. This course will eventually increase in price so now is the best time to do it. 

 

You might be thinking: Do I have the time?

People tell us that they wish they had learned how to 'go for no' years earlier. How it would have saved them so much angst earlier in their career. Joyce W. said, “I never realized how I turned away and avoided the negativities and no's. Got some work to do.”

So the answer is, do not delay!  Sign up now and then, you can log in anytime you are ready. 

 

You might be thinking: Is it any good? 

If you’ve read our books, you know we don’t believe in a lot of “fluff.” Only the most important content goes into what we produce. Matthias commented… “Wow. this is such a radical new way of looking at "No." I am already loving this course.”

There are countless “sales” programs out there. The problem is they don’t deal with the root causes that hold people back from doing the stuff they are teaching. 

Fear of failure and rejection and the self-sabotage you engage in because of those things are the biggest issues for most salespeople and independent business owners. Conquer this and your business will get a lot better, really fast. 

Ryan M. said, “This material is a complete game changer I don't know how anyone can live without your content in the game of sales… Your content is a total game changer giving me so many breakthroughs through simple concepts. I love the way you both explain things.” 

Ultimately, the decision whether or not to take this course is entirely up to you. We encourage you to do so and know that if you join, you won’t regret it. 

"A friend of mine just introduced me to your website and some of your information and I am floored. I LOVE it so much it’s incredible. Great stuff! I love it!!"

Greg H.
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