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When it comes to ice hockey equipment in the United States, one name stands above the rest: Pure Hockey. Since its founding in 1994 as a single location in Worcester, Massachusetts, Pure Hockey has grown into the nation's largest hockey equipment retailer, operating over 85 stores across 32 states and the District of Columbia. This remarkable journey from a local shop to a nationwide powerhouse reflects the company's unwavering commitment to the hockey community.
Pure Hockey isn't just a retail store—it's a hockey player's paradise built by players, for players. The company's mission is simple yet powerful: to provide hockey enthusiasts of all ages and skill levels with the best equipment, expert advice, and unparalleled customer service. Whether you're a beginner lacing up your first pair of skates or a seasoned pro looking for the latest gear, Pure Hockey has everything you need to excel on the ice.
As the Official Hockey Equipment Retailer of USA Hockey and the Retail Partner of the NHL/NHLPA's Learn to Play Program, Pure Hockey holds a prestigious position in the hockey world. This partnership demonstrates the company's dedication to growing the sport and supporting players at every level, from youth leagues to professional athletes.
With both physical retail locations and a robust e-commerce presence through purehockey.com and puregoalie.com, the company has successfully bridged the gap between traditional retail and modern online shopping. This dual approach ensures that customers can access top-quality hockey gear whenever and however they prefer to shop.
Featured Products: Comprehensive Selection for Every Player
Ice Hockey Skates
Pure Hockey carries an extensive selection of ice hockey skates from the industry's most trusted brands. Whether you're shopping for Bauer Vapor, Supreme, or Nexus lines, CCM Tacks or Jetspeed models, or innovative options from True, Warrior, and other premium manufacturers, you'll find skates designed for every position, playing style, and skill level.
The skate department features everything from youth beginner skates starting around $50 to elite-level professional skates exceeding $1,000. Each skate is engineered with specific technologies—from lightweight composite materials to advanced blade holders and thermoformable boots that mold to your feet for a custom fit.
What sets Pure Hockey apart is their expert fitting service. Trained staff members use specialized equipment and years of experience to ensure you get the perfect fit, which is crucial for performance, comfort, and injury prevention. Many locations offer skate baking services to heat-mold skates for an even more personalized fit.
Hockey Sticks
The stick selection at Pure Hockey is truly impressive, featuring hundreds of options from leading manufacturers like Bauer, CCM, Warrior, TRUE, Easton, and Sherwood. You'll find sticks for every position and preference, including:
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Player Sticks: Available in various flex ratings, curves, and kick points to match your shooting style. Options range from budget-friendly models around $30 to top-tier composite sticks exceeding $300.
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Goalie Sticks: Specialized paddle heights, blade patterns, and shaft shapes designed specifically for netminders, with both standard and custom options available.
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Junior and Youth Sticks: Properly sized and weighted sticks to help young players develop proper technique without being overwhelmed by adult equipment.
Pure Hockey also offers custom stick services at many locations, allowing players to choose specific flex patterns, grip textures, and even add personalized graphics or tape jobs.
Protective Equipment
Safety is paramount in hockey, and Pure Hockey stocks comprehensive protective gear including:
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Helmets: From basic recreational models to cutting-edge designs with advanced impact protection systems. Brands like Bauer, CCM, and Warrior offer helmets with features like multi-density foam, adjustable fit systems, and superior ventilation.
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Shoulder Pads, Elbow Pads, and Shin Guards: Multiple protection levels available, from lightweight options for skilled players prioritizing mobility to heavily reinforced models for physical play styles.
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Hockey Pants and Gloves: Combining protection with flexibility and breathability. Modern designs incorporate strategic padding placement and moisture-wicking materials.
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Goalie Equipment: A complete range of goalie-specific protective gear including chest protectors, leg pads, blockers, catching gloves, and pants. Pure Hockey's sister brand, Pure Goalie, specializes in netminder equipment with expert staff who understand the unique needs of goalies.
Apparel and Accessories
Beyond equipment, Pure Hockey offers an extensive selection of hockey apparel and accessories:
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Practice Jerseys and Socks: Team-friendly bulk options and individual pieces in various colors and styles.
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Base Layers and Training Apparel: Moisture-wicking shirts, compression gear, and warm-up suits from brands like Under Armour, Bauer, and CCM.
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Casual Hockey Lifestyle Clothing: T-shirts, hoodies, hats, and accessories from popular hockey brands including Gongshow, Sauce Hockey, and BarDown.
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Hockey Bags: From basic stick bags to wheeled equipment bags capable of holding a full set of gear, plus specialized goalie bags and backpacks.
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Training Equipment: Shooting targets, stickhandling balls, resistance bands, slide boards, and other tools to improve your skills off the ice.
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Skate Sharpening and Maintenance Supplies: Edge holders, stone sharpeners, laces, wax, tape, and everything needed to keep your equipment in top condition.
Inline and Roller Hockey
Pure Hockey also caters to inline and roller hockey enthusiasts with a dedicated selection of:
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Inline Skates: From recreational models to competition-grade inline skates from Mission, Tour, and Bauer.
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Roller Hockey Wheels and Bearings: Various hardness ratings for different playing surfaces.
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Inline-Specific Protective Gear: Lighter-weight options suitable for the demands of roller hockey.
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Street Hockey Equipment: Goals, pucks, balls, and sticks designed for driveway and street play, with offerings from Franklin and other street hockey specialists.
Sales Events and Promotional Calendar
Major Holiday Sales
Pure Hockey runs significant promotional events throughout the year, with some of the biggest savings occurring during major holidays:
Black Friday and Cyber Monday represent the pinnacle of Pure Hockey's annual sales calendar. During these events, shoppers can find discounts ranging from 20% to 60% on select items across all categories. Past promotions have included steep discounts on premium skates, sticks, and protective equipment from top brands. These sales typically begin online on Thanksgiving evening and extend through Cyber Monday, with in-store events starting early on Black Friday morning.
Memorial Day, 4th of July, and Labor Day sales offer excellent opportunities to save on hockey gear. These summer promotional periods often feature 20-40% off select accessories, apparel, and equipment. These sales are particularly valuable for parents preparing for the upcoming season or players looking to upgrade their gear during the off-season.
Christmas Holiday Season brings extended return periods and special promotions on gift-worthy items. Pure Hockey typically offers deals on apparel, training equipment, and gift cards, making it easier to find the perfect present for the hockey lover in your life.
Seasonal Sales Patterns
Understanding Pure Hockey's seasonal sales patterns can help you maximize savings:
Pre-Season Sales (August-September): As players prepare for the new season, Pure Hockey offers discounts of 25-40% on premium gear. This is an ideal time to purchase major equipment items like skates, sticks, and protective gear before prices return to regular levels.
End-of-Season Clearance (March-April): When the hockey season winds down, Pure Hockey drastically reduces prices on last season's models to make room for new inventory. Savvy shoppers can find discounts reaching 40-60% on skates, sticks, and other equipment. While color and size selection may be limited, the quality remains excellent.
Pure Day: This special annual event celebrates Pure Hockey's commitment to the hockey community with exclusive deals, in-store events, and special promotions. Past Pure Day events have featured store-wide discounts, giveaways, and appearances by hockey personalities.
Clearance Section
Pure Hockey's clearance section, available both online and in-store, offers year-round discounts of up to 60% on select items. This section includes:
- Previous season's equipment models
- Discontinued colors and designs
- Overstock items
- Open-box returns (inspected and guaranteed)
The clearance inventory changes frequently, so checking regularly can lead to discovering exceptional deals. Items in the clearance section are still covered by manufacturer warranties and Pure Hockey's satisfaction guarantee, ensuring you receive quality products despite the reduced prices.
How to Save Money at Pure Hockey
Pure Rewards Loyalty Program
The Pure Rewards program is the cornerstone of saving money at Pure Hockey, and membership is completely free. Here's how it works:
Earning Points: Members earn 1 point for every dollar spent on qualifying purchases, both online and in-store. Points accumulate automatically when you provide your membership information at checkout.
Redeeming Rewards: Every 300 points earned translates to a $10 reward certificate that can be applied to future purchases. These rewards never expire as long as your account remains active.
VIP Membership: By earning 1,000 points in a calendar year, you automatically become a Pure Rewards VIP member, unlocking additional benefits:
- Free standard shipping on orders over $25 (a significant savings for online shoppers)
- Early access to sales and promotional events
- Receipt-free returns (your purchase history is stored digitally)
- Exclusive member-only deals and offers
- Birthday rewards and special occasion bonuses
Price Match Guarantee
Pure Hockey stands behind their competitive pricing with a comprehensive price match policy. If you find an identical item at a lower price from an authorized retailer within 30 days of your purchase, Pure Hockey will refund the difference. The item must match exactly in:
- Brand and model number
- Color and size
- Current availability
This policy applies to both pre-purchase and post-purchase situations. If an item goes on sale at Pure Hockey within 15 days of your purchase, contact customer service for a price adjustment. Note that the price match guarantee does not apply to auction sites like eBay or unauthorized retailers.
Buy Now, Pay Later Options
Pure Hockey partners with Sezzle to offer flexible payment options, making it easier to afford premium equipment without financial strain. The Buy Now, Pay Later program allows you to:
- Split your purchase into four equal, interest-free payments
- Make payments every two weeks over six weeks
- Avoid credit checks for most transactions
- Complete the checkout process quickly and easily
This option is particularly valuable for expensive items like high-end skates or complete equipment sets, allowing you to spread the cost over time without incurring interest charges.
Newsletter and Text Alert Savings
Signing up for Pure Hockey's email newsletter and text alerts provides immediate and ongoing savings:
Welcome Bonus: New subscribers often receive a welcome discount or free gift (such as a Pure Hockey t-shirt) just for signing up.
Exclusive Early Access: Email and text subscribers receive advance notice of upcoming sales, often with early access codes that allow shopping before the general public.
Flash Sales: Limited-time offers and flash sales are frequently announced exclusively to subscribers, providing opportunities for significant savings on popular items.
Birthday Rewards: Many subscribers receive special birthday discounts or bonus points as part of the loyalty program.
Strategic Shopping Tips
Shop Off-Season: Purchasing equipment during the off-season (spring and summer) can yield substantial savings as retailers clear inventory. While selection may be more limited, patient shoppers can find excellent deals on quality gear.
Consider Last Year's Models: When new equipment lines are released, previous year's models often see significant price reductions despite minimal performance differences. For most players, last year's top-tier stick or skates offer exceptional value.
Bundle Purchases: When outfitting a new player or upgrading multiple pieces of equipment, ask about package deals or bundle discounts. Pure Hockey staff can often create custom packages that save money compared to individual purchases.
Check Open Box Items: Stores sometimes offer open-box or gently used items at reduced prices. These products are inspected, cleaned, and guaranteed, offering significant savings for budget-conscious shoppers.
Follow Social Media: Pure Hockey's Facebook, Instagram, Twitter, and YouTube channels regularly feature exclusive promotions, contests, and giveaways not available elsewhere.
Finding Coupons, Deals, and Offers
Official Pure Hockey Channels
Coupons and Promotions Page: Pure Hockey maintains a dedicated section on their website (purehockey.com/c/pure-hockey-coupons-promotions) showcasing current deals, promo codes, and special offers. This page is updated regularly and should be your first stop when looking for savings.
Homepage Banners: The Pure Hockey website homepage features rotating banners highlighting current sales, promotional codes, and limited-time offers. These banners are prominently displayed and change frequently to reflect the latest deals.
Mobile App: The Pure Hockey mobile app provides convenient access to exclusive app-only deals, mobile coupons, and location-based offers when you're near a retail store.
Third-Party Coupon Sites
Several reputable coupon aggregation websites collect and verify Pure Hockey promo codes:
RetailMeNot, Coupons.com, and Groupon: These established coupon sites regularly feature Pure Hockey promotional codes, with community members verifying which codes currently work.
SimplyCodes and CouponFollow: These platforms specialize in testing codes in real-time and providing success rates, helping you avoid wasting time on expired promotions.
Honey Browser Extension: This free browser plugin automatically searches for and applies the best available coupon codes at checkout, potentially saving you money without manual code hunting.
Understanding Coupon Restrictions
Pure Hockey promo codes often come with specific terms and conditions:
Category Limitations: Some codes apply only to specific product categories (e.g., "2PHTEES" for Pure Hockey classic tees, or codes valid only for apparel, not equipment).
Brand Exclusions: Major brands like Bauer and CCM are frequently excluded from percentage-off promotions. Always check the fine print before assuming a code will work on premium brand items.
Minimum Purchase Requirements: Many codes require minimum purchase amounts (e.g., "20% off orders over $100") to activate.
Clearance and Sale Exclusions: Promotional codes often cannot be combined with items already on clearance or sale.
One Code Per Order: Pure Hockey typically allows only one promotional code per transaction. If you attempt to enter multiple codes, the system will replace the previous code with the new one.
Stacking Opportunities: While you cannot use multiple promo codes, you can often combine a single promo code with Pure Rewards points and earn new points on the discounted purchase.
Timing Your Purchases
End of Month Sales: Pure Hockey occasionally runs end-of-month promotions to meet sales targets, offering unexpected deals on specific items or categories.
Abandoned Cart Recovery: Adding items to your online cart and then leaving the site may trigger an abandoned cart email with a special discount code to encourage you to complete your purchase.
Post-Holiday Clearance: The weeks following major holidays (especially after Christmas) often bring steep discounts as stores clear seasonal inventory.
Payment Methods and Financial Options
Accepted Payment Methods
Pure Hockey offers flexible payment options both online and in-store:
Credit and Debit Cards: All major credit cards are accepted, including Visa, MasterCard, American Express, Discover, and JCB. Debit cards with major network logos work the same as credit cards.
PayPal: Online shoppers can checkout using PayPal, providing an additional layer of purchase protection and allowing use of PayPal Credit or PayPal balance.
Pure Hockey Gift Cards: Gift cards purchased from Pure Hockey, Total Lacrosse, Total Goalie, or Pure Hockey's affiliated brands can be used interchangeably across all platforms and stores. Gift cards are available in any denomination from $1 to $999.
Sezzle Buy Now, Pay Later: As mentioned earlier, Sezzle allows customers to split purchases into four interest-free payments. Simply select Sezzle at checkout and follow the prompts to set up your payment plan.
Cash and Checks: In-store purchases can be completed with cash or personal checks (with proper identification).
Team Purchase Orders: For teams and organizations, Pure Hockey accepts purchase orders with approved accounts, making bulk equipment ordering simple and convenient.
Security and Protection
Pure Hockey employs industry-standard security measures to protect customer payment information:
- SSL encryption for all online transactions
- PCI-DSS compliance for credit card processing
- Secure payment gateway partnerships
- Fraud detection systems to protect against unauthorized transactions
The company does not store full credit card information after purchase completion, reducing security risks. For online purchases, confirmation emails are sent immediately after successful payment processing.
Financing Large Purchases
For significant equipment purchases, such as outfitting an entire team or purchasing a complete set of high-end goalie equipment, Pure Hockey offers several financing options:
Sezzle Extended Plans: Beyond the standard four-payment option, Sezzle offers extended payment plans for larger purchases, allowing more time to pay off equipment.
Credit Card Rewards: Many credit cards offer rewards points, cash back, or extended warranties on sporting goods purchases. Using a card with these benefits can provide additional value.
Team Sales Department: Organizations making bulk purchases can work with Pure Hockey's team sales department to arrange customized payment terms, volume discounts, and package deals.
Customer Reviews: Real Experiences from Hockey Players
Overall Satisfaction Ratings
Pure Hockey maintains strong customer satisfaction across multiple review platforms. The company holds a 4.2 to 4.3 out of 5-star rating based on thousands of customer reviews, with particularly high marks on Google Reviews (averaging 4.9 stars at many locations). Additionally, Pure Hockey earned an "A+" rating from the Better Business Bureau, placing it among the top-rated retailers in the sporting goods category.
What Customers Love
Wide Selection and Inventory: Reviewers consistently praise Pure Hockey's extensive product selection. One customer from Medford, Massachusetts shared: "Been there several times when up in Boston with my son and they have been so helpful." The comprehensive inventory means players can compare multiple brands and models in person before making decisions.
Knowledgeable Staff: The expertise of Pure Hockey employees receives frequent commendation. Customers appreciate staff members who are often hockey players themselves and can provide informed recommendations based on playing experience. A review from Fairfield, New Jersey stated: "If you need any hockey (or lacrosse) equipment - I could not possibly recommend this store more."
Professional Fitting Services: The skate fitting process garners particular praise, with multiple reviewers highlighting staff members who take time to ensure proper fit and comfort. One customer specifically mentioned Wayne, a staff member who provided attentive assistance during a skate fitting session.
Fast Shipping: Online customers frequently note faster-than-expected delivery times, with most orders shipping within 24 hours and arriving in 3-5 business days.
Quality Products: Customers trust that Pure Hockey sells authentic, high-quality equipment from reputable manufacturers with full warranty coverage.
Areas for Improvement
Customer Service Consistency: While many customers report excellent service, some reviews mention inconsistent experiences, particularly during busy periods or at certain locations. A few customers have noted challenges reaching customer service representatives during peak times.
Website Navigation: Some online shoppers have expressed difficulty finding specific items or filtering search results effectively. The website's search function occasionally requires precise terminology to locate desired products.
Stock Availability: Popular sizes and models, particularly in skates and sticks, can sell out quickly during peak season. Some customers have been disappointed when desired items were unavailable in their size.
Return Processing Times: A small number of customers have mentioned that return processing can take longer than expected, particularly for mail-in returns during busy periods.
Specific Customer Testimonials
Youth Hockey Parent: "Pure Hockey has been our go-to store for the past three seasons. My son has grown so much, and the staff has been patient with us as we've navigated sizing and equipment upgrades. The Rewards program has saved us hundreds of dollars on repeat purchases."
Adult Recreational Player: "I ordered skates online and the fit wasn't quite right. The return process was straightforward - I exchanged them at my local store with no hassle. The staff re-fit me and I walked out with perfect skates the same day."
Competitive Youth Coach: "We outfit our entire team through Pure Hockey. Their team sales department makes the process easy, and the volume discounts help keep costs manageable for families. The quality of equipment is always top-notch."
Beginning Hockey Player: "As someone completely new to hockey, I was overwhelmed by equipment choices. The staff at Pure Hockey spent over an hour with me, explaining what I needed and what I could skip. They never pressured me to buy expensive items I didn't need."
Google Reviews Highlights
Individual Pure Hockey locations maintain impressive Google review ratings:
- Many stores exceed 4.5 stars with hundreds of reviews
- Customers frequently mention specific staff members who provided exceptional service
- Positive reviews often cite the in-store atmosphere and hockey community feeling
- Skate sharpening services receive consistent praise for quality and turnaround time
Room for Growth
Customer feedback has helped Pure Hockey identify areas for improvement:
- Expanding customer service availability, particularly during peak shopping seasons
- Enhancing website functionality for easier product discovery
- Improving communication about order status and inventory availability
- Streamlining the return and exchange process for online purchases
Pure Hockey actively monitors customer feedback and has demonstrated responsiveness to concerns, often reaching out directly to resolve issues and improve experiences.
Return and Exchange Policy
Standard Return Policy
Pure Hockey's return policy is designed to ensure customer satisfaction while maintaining reasonable protections:
Timeframe: Customers can return or exchange most unused items at any time for in-store returns. For online purchases returned by mail, a 30-day window applies from the date of receipt.
Condition Requirements: Returned items must be:
- In original, unused condition
- With all original tags and labels attached
- In original packaging
- Accompanied by proof of purchase (receipt or order confirmation)
Extended Holiday Returns: Purchases made between November 1 and December 31 can be returned until January 31 of the following year, providing extra time for holiday gifts and seasonal shopping.
Items Excluded from Returns
For safety, hygiene, and customization reasons, certain products cannot be returned or exchanged:
- Custom Products: Personalized jerseys, custom-fitted equipment, and made-to-order items are final sale
- Hygiene Products: Mouthguards, jock straps, and other personal protective items cannot be returned once opened
- Clearance Items: Some final sale or clearance items are marked as non-returnable
- Used Equipment: Gear that has been used on ice (showing blade marks, wear, or damage) cannot be returned for a refund
Return Methods
In-Store Returns: The easiest and fastest return method is visiting any Pure Hockey retail location with your item and proof of purchase. Benefits include:
- Immediate refund or exchange
- No return shipping fees
- Expert staff assistance with sizing or product selection
- Opportunity to try alternative products before leaving
Mail Returns:
- Contact customer service at 866-787-3462 or via the website to request a Return Authorization Number
- Complete the online Return & Exchange Form or include written return information
- Package items securely in original packaging
- Ship to Pure Hockey's returns department (address provided with authorization)
- Return shipping fee of $8.99 will be deducted from your refund
Pure Rewards Members: Pure Rewards VIP members enjoy receipt-free returns, as purchase history is stored digitally in their accounts.
Exchange Process
Exchanges follow a similar process to returns:
- Complete the Return & Exchange Form, selecting "Exchange" in Step 2
- Clearly indicate which item you want to receive
- Pure Hockey covers shipping costs for exchanges of defective or incorrect items
- For size or preference exchanges, standard shipping fees apply
Refund Processing
Refund Method: Refunds are issued to the original payment method (credit card, PayPal, etc.)
Timing:
- In-store returns: Immediate refund to original payment method
- Mail returns: 7-10 business days after receipt and processing
Shipping Costs: Original shipping fees are non-refundable. Only the product cost is refunded for mail returns (minus the $8.99 return shipping fee).
Points Adjustment: If you earned Pure Rewards points on the original purchase, those points will be deducted from your account upon return processing.
Defective or Damaged Items
If you receive a defective or damaged product:
- Contact Pure Hockey customer service immediately
- Provide photos of the damage if possible
- Pure Hockey will arrange:
- Free return shipping (prepaid label provided)
- Immediate replacement shipment
- Full refund including original shipping costs
Manufacturer Warranties: All equipment sold by Pure Hockey is covered by manufacturer warranties. For warranty claims, Pure Hockey can facilitate the process or direct you to the manufacturer's warranty department.
Special Considerations
Gift Returns: Items purchased as gifts can be returned for store credit even without a receipt, provided they are in new condition with tags attached.
Team Orders: Returns and exchanges for bulk team orders follow special procedures. Contact the team sales department for assistance.
Clearance Items: While most clearance items can be returned, some are marked as final sale. Check product descriptions and tags carefully before purchasing.
Contact Information and Customer Support
Phone Support
Customer Service Hotline: 1-866-787-3462 (1-866-PUR-EHOC)
- Available Monday-Friday: 9:00 AM - 7:00 PM EST
- Saturday: 9:00 AM - 6:00 PM EST
- Sunday: 10:00 AM - 5:00 PM EST
Phone representatives can assist with:
- Order placement and tracking
- Product recommendations and sizing
- Returns and exchanges
- Account management
- Technical website issues
- Team sales inquiries
Online Support
Email Contact: Available through the contact form on purehockey.com/support
- Response time: typically within 24 business hours
- Include order number (if applicable) for faster service
- Attach photos for product issues or fit questions
Live Chat: Look for the "Chat Online" button on the Pure Hockey website during business hours
- Instant connection with customer service specialists
- Quick answers to simple questions
- Can escalate complex issues to phone support
Order Tracking: Use the online order tracking tool at purehockey.com/tracking to monitor shipment status without contacting customer service.
Physical Locations
Corporate Headquarters: Pure Hockey 89 Cross Street Holliston, MA 01746 Phone: 508-541-6100
Retail Store Locations: With over 85 stores across 32 states and Washington D.C., most customers have access to a Pure Hockey location within reasonable driving distance. Use the store locator at purehockey.com/storelocator to find your nearest location.
Each store offers:
- Expert in-person advice
- Skate fitting and baking services
- Skate sharpening
- Equipment repair
- Team sales consultations
- Community events and clinics
Social Media
Stay connected with Pure Hockey through social media channels:
Facebook: facebook.com/purehockey
- Promotional announcements
- Community engagement
- Customer photos and stories
Instagram: @purehockey
- Product showcases
- Player features
- Behind-the-scenes content
Twitter/X: @PureHockey
- Real-time updates
- Customer service responses
- Industry news
YouTube: Pure Hockey YouTube Channel
- Product reviews and demonstrations
- How-to videos and tutorials
- Hockey skills training content
Team Sales Department
For organizations, teams, and bulk purchases:
Email: Contact through the team sales form on the website Benefits of Team Sales Program:
- Volume discounts on equipment packages
- Customized apparel and jerseys
- Dedicated account manager
- Flexible payment terms
- Learn-to-play packages
- Fundraising support
Store Services
Most Pure Hockey retail locations offer comprehensive services:
Skate Sharpening:
- While-you-wait service at most locations
- Professional-grade sharpening equipment
- Custom hollow preferences accommodated
- Reasonable fees (typically $7-10 per sharpening)
Equipment Repair:
- Hockey stick repairs (limited)
- Rivet replacement
- Helmet cage and visor installation
- Skate maintenance
Custom Services:
- Jersey customization and heat pressing
- Skate profiling
- Stick customization
- Team logo application
Feedback and Reviews
Pure Hockey values customer feedback:
Product Reviews: Visit any product page and click "Write a Review" to share your experience with specific equipment. Your insights help fellow hockey players make informed decisions.
Store Experience Feedback: Share feedback about your in-store experience through:
- Google Reviews for specific store locations
- Corporate customer service line
- Social media channels
- Email to customer service
Website Satisfaction Surveys: Occasionally, Pure Hockey sends satisfaction surveys to recent customers. Completing these surveys helps improve the overall shopping experience.
Frequently Asked Questions (FAQs)
General Shopping Questions
Q: Does Pure Hockey offer price matching? A: Yes, Pure Hockey will match prices from authorized retailers on identical items (same brand, model, color, and size) within 30 days of purchase. The price match does not apply to auction sites or unauthorized dealers.
Q: Can I use Pure Hockey gift cards at other Pure Hockey brands? A: Absolutely! Gift cards purchased from Pure Hockey, Total Lacrosse, Total Goalie, Pure Goalie, or Red Tag are interchangeable and can be used at any store location or on any affiliated website.
Q: Do you offer military or student discounts? A: While Pure Hockey doesn't currently advertise permanent military or student discounts, they occasionally offer special promotions for these groups during holidays like Memorial Day. Check the website or contact customer service for current offers. The Pure Rewards program provides savings opportunities for all customers.
Shipping and Delivery
Q: What are Pure Hockey's shipping costs? A: Standard shipping is $13.99 for orders within the contiguous United States. Pure Rewards VIP members receive free standard shipping on orders over $25. Expedited shipping options are available for additional fees.
Q: How long does shipping take? A: Most orders ship within 24 hours of purchase. Standard shipping typically arrives in 3-5 business days. Expedited options can deliver in 1-3 business days depending on the service selected.
Q: Does Pure Hockey ship internationally? A: Pure Hockey primarily serves customers in the United States. International shipping may be available to select countries. Contact customer service for specific international shipping inquiries.
Q: Can I pick up my online order in-store? A: Yes, many Pure Hockey locations offer buy online, pick up in-store (BOPIS) service. Select this option at checkout to save on shipping and get your items the same day or next day.
Returns and Exchanges
Q: What is Pure Hockey's return policy? A: Unused items in original condition with tags can be returned at any time in-store or within 30 days by mail. Holiday purchases (November 1 - December 31) have an extended return window until January 31.
Q: How do I return an item I bought online? A: You can return online purchases to any Pure Hockey store for free, or mail them back (with an $8.99 return shipping fee deducted from your refund). Contact customer service for a Return Authorization Number before mailing returns.
Q: Can I return used equipment? A: Generally, no. Equipment must be unused and in original condition. However, if you receive defective equipment, Pure Hockey will exchange it or provide a full refund including shipping costs.
Q: What items cannot be returned? A: Custom products, personalized items, mouthguards, jock straps, and clearance items marked as final sale cannot be returned for hygiene, customization, or policy reasons.
Pure Rewards Program
Q: How do I join Pure Rewards? A: Joining Pure Rewards is free and easy. Sign up online at purehockey.com, in the mobile app, or at any retail store location. You'll start earning points immediately on your next purchase.
Q: How do Pure Rewards points work? A: Earn 1 point per dollar spent. Every 300 points equals a $10 reward certificate. Reach 1,000 points in a calendar year to become a VIP member with additional perks like free shipping.
Q: Do my Pure Rewards points expire? A: Points never expire as long as your account remains active. Reward certificates issued from points do not expire either.
Q: Can I use Pure Rewards points and a promo code on the same order? A: Yes! You can apply reward certificates, use a promo code, and still earn points on the net purchase amount (a rare opportunity for triple savings).
Product Questions
Q: How do I know what size skates to buy? A: Visit a Pure Hockey store for professional fitting, or use the online sizing guides. Generally, hockey skates fit 1-1.5 sizes smaller than regular shoes, but proper fit depends on brand and model. When ordering online, Pure Hockey provides detailed sizing charts for each brand.
Q: What's the difference between senior, intermediate, and junior sticks? A: The primary differences are length, flex, and blade size:
- Junior: 46-54 inches, 30-50 flex (ages 8-13)
- Intermediate: 54-60 inches, 50-65 flex (ages 11-16)
- Senior: 56-63 inches, 65-110 flex (ages 14+)
Proper stick size depends more on height and strength than age.
Q: Can I get skates sharpened at Pure Hockey? A: Yes, most Pure Hockey stores offer while-you-wait skate sharpening services using professional equipment. Fees typically range from $7-10 per sharpening.
Q: Do you sell used or refurbished equipment? A: Pure Hockey primarily sells new equipment. However, some locations may have open-box items (returned unused items) at discounted prices. All products, including open-box items, are guaranteed for quality.
Payment and Checkout
Q: What payment methods does Pure Hockey accept? A: Pure Hockey accepts all major credit cards (Visa, MasterCard, American Express, Discover), PayPal, Sezzle (Buy Now, Pay Later), gift cards, and in-store cash and checks.
Q: Can I use multiple promo codes on one order? A: No, Pure Hockey allows only one promo code per order. However, you can combine a promo code with Pure Rewards points and gift cards.
Q: Is my payment information secure? A: Yes, Pure Hockey uses industry-standard SSL encryption and is PCI-DSS compliant. Credit card information is not stored after transaction completion.
Team Sales
Q: Does Pure Hockey offer team discounts? A: Yes, the team sales department provides volume discounts, customized packages, and flexible payment terms for teams and organizations. Contact team sales through the website for a customized quote.
Q: Can Pure Hockey customize team jerseys? A: Absolutely! Pure Hockey offers full jersey customization including heat-pressed names, numbers, and team logos. Minimum order quantities may apply for certain customization options.
Customer Service
Q: How can I track my order? A: Use the order tracking tool at purehockey.com/tracking with your order number and email address. You'll also receive tracking information via email when your order ships.
Q: What should I do if I receive the wrong item? A: Contact customer service immediately at 1-866-787-3462. Pure Hockey will arrange for the correct item to be shipped at no charge and provide a prepaid return label for the incorrect item.
Q: How do I unsubscribe from Pure Hockey emails? A: Click the "Unsubscribe" link at the bottom of any email, or manage your email preferences in your online account settings. You can also call customer service at 1-866-787-3462 to be removed from the mailing list.
Pure Hockey has earned its position as America's leading hockey equipment retailer through unwavering commitment to the hockey community, comprehensive product selection, and exceptional customer service. Whether you're a parent outfitting a child for their first season, a competitive player seeking performance equipment, or a coach managing team purchases, Pure Hockey provides the expertise, inventory, and support necessary for success on the ice.
The combination of 85+ retail locations and robust e-commerce platforms ensures accessibility and convenience for customers nationwide. The Pure Rewards loyalty program, competitive pricing, price match guarantee, and regular promotional events make quality hockey equipment more affordable. Meanwhile, the knowledgeable staff, professional fitting services, and extensive customer support resources ensure that every purchase is the right purchase.
As an official partner of USA Hockey and the NHL/NHLPA's Learn to Play Program, Pure Hockey demonstrates its dedication to growing the sport at all levels. This commitment extends beyond retail to include community engagement, youth hockey support, and fostering the love of hockey for generations to come.
Visit purehockey.com today to explore thousands of products, find your nearest store location, and join the Pure Rewards program. Whether shopping online or in-store, Pure Hockey delivers the equipment, service, and passion that define the hockey lifestyle. Because at Pure Hockey, it's not just about selling gear—it's about being part of the hockey family and supporting players in their journey from first steps on ice to achieving their hockey dreams.
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