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When it comes to transforming your living space with the perfect area rug, Rugs Direct stands out as one of America's most trusted online destinations. Whether you're searching for a statement piece for your living room, a cozy runner for your hallway, or an outdoor rug for your patio, this comprehensive guide will help you navigate everything you need to know about shopping at Rugs Direct.
About Rugs Direct: A Legacy of Quality and Excellence
Founded in 1998, Rugs Direct is a market-leading specialty online retailer of decorative area rugs for consumers, professional designers, and commercial customers throughout the U.S. and Canada. As the flagship brand of Elevated Brands Group, Rugs Direct has spent over two decades building a reputation for offering premium quality rugs at competitive prices.
What sets Rugs Direct apart from other online rug retailers is their commitment to curating an exceptional selection. Rugs Direct partners with premium manufacturers including Chilewich, Jaipur Living, Loloi, Safavieh, Surya and more, to offer a curated assortment of products that prioritize quality construction, materials, and design. With over 180,000 selections available and new inventory added almost daily, customers have access to an unparalleled variety of styles, colors, sizes, and materials.
The company's mission goes beyond simply selling rugs. They provide users with innovative shopping tools including a 'see this rug in your room' interactive feature and a 'design finder' quiz, making it easier than ever to visualize how a rug will look in your space before making a purchase.
Why Choose Rugs Direct?
Rugs Direct has earned the trust of thousands of customers through several key commitments:
Free and Fast Shipping: Most orders ship free to any address in the contiguous USA, arriving faster than you might expect.
30-Day Satisfaction Guarantee: If you're not completely satisfied with your rug for any reason, you can return it within 30 days of delivery.
110% Price Match Guarantee: If you find the exact same rug advertised for less elsewhere, Rugs Direct will not only match it but beat the price by 10% of the difference.
Expert Customer Service: Their team of rug specialists is available to help you make the perfect selection for your space, offering personalized guidance on style, size, and placement.
Featured Products and Top Brands
Rugs Direct's extensive collection includes products from the world's most respected rug manufacturers. Let's explore some of the standout brands and their signature collections.
Loloi Rugs: Designer Favorites
Loloi has built a reputation since 2004 for attention to detail, quality materials, and designs that work in real spaces. Designers and decorators trust them, and the brand has become synonymous with sophisticated style.
Heritage Collection: These best-selling hand-tufted wool rugs feature vintage-inspired patterns in neutral and muted colors. They're soft underfoot and work beautifully in both casual and traditional spaces.
Marcella Collection: Handwoven rugs in warm sand and terracotta tones bring texture and depth to contemporary interiors.
Priscilla Collection: Modern designs in olive, blush, and earth tones create visual interest while remaining versatile enough to layer with different decor styles.
Loloi also offers exciting designer collaborations including Amber Lewis x Loloi, Chris Loves Julia x Loloi, and the new Rifle Paper Co. x Loloi collection, bringing distinctive artistic perspectives to floor coverings.
Safavieh: A Century of Craftsmanship
For over a century, Safavieh has been creating rugs that combine Persian tradition with modern design sensibilities. With roots in Persian tradition and an eye on modern design, their collections mix heritage craftsmanship with contemporary style.
Their collections span every aesthetic from traditional Oriental medallion patterns to bold geometric designs, coastal casual styles to modern minimalist looks. Whether you choose a hand-knotted wool style or an easy-care synthetic blend, Safavieh rugs are built to last while maintaining their beauty.
Momeni: Family-Owned Excellence
As one of the original family-owned rug manufacturers in the United States, Momeni brings a personal touch to every collection. Their design studio doesn't just follow trends—they create them.
Persian Garden Collection: Pays homage to Momeni's roots in Hamadan, Iran, capturing the beauty of antique Persian designs with deep, saturated colors and classic patterns.
New Wave Collection: These artistic rugs draw inspiration from modern masters like Piet Mondrian and Gustav Klimt, serving as conversation-starting pieces that bring gallery-worthy style to your home.
Lil Mo Collections: Proving that children's rugs don't have to sacrifice style, these lines offer playful designs for kids' spaces. Lil Mo Whimsy features nature prints and outer space adventures, while Lil Mo Hipster brings cool sophistication with paint splatters and city skylines.
Company C: Bold and Vibrant
Company C rugs are for people who embrace color. These aren't your safe, neutral floor coverings; they're vibrant, energetic pieces that transform rooms from ordinary to extraordinary.
Recognized for bold patterns and artisanal quality, Company C treats rugs as art that happens to live on your floor. Their designs draw inspiration from nature, global travels, and artistic expression, bringing warmth and character that makes spaces feel truly alive.
Capel Rugs: American Heritage
Capel Rugs has been an American institution for over a century, specializing in braided rugs and handcrafted designs. Established in 1917, Capel remains family-owned and renowned for their commitment to craftsmanship using premium materials like hand-knotted wool and durable synthetics.
From the intricate traditional weaves to sleek contemporary patterns, Capel rugs balance beauty and practicality for real-life living, making them perfect for everything from formal living rooms to busy family spaces.
Sales Events and Special Promotions
One of the most appealing aspects of shopping at Rugs Direct is the opportunity to save significantly through various sales events throughout the year.
Year-Round Sales Events
In the past, April brought a Spring Savings Event with up to 75% off select rugs, plus extra discounts promoted through email and homepage banners. These seasonal promotions have become reliable fixtures in Rugs Direct's calendar.
Memorial Day Sales: Memorial Day has repeatedly delivered some of the year's best deals, with sitewide discounts reaching 80% off, free shipping, and extra clearance markdowns.
Summer Kickoff Sale: June has introduced a Summer Kickoff Sale, offering up to 70% off and rotating daily deals on popular brands.
48-Hour Flash Sales: Rugs Direct regularly runs limited-time flash sales that create urgency and offer exceptional savings for quick decision-makers.
Holiday Sales: Major holidays including Black Friday, Cyber Monday, Fourth of July, and Labor Day consistently feature significant discounts and special promotions.
Weekly Promotions
Beyond major sales events, Rugs Direct maintains ongoing weekly promotions that cycle through different brands and categories. Check back often to see what new discount rugs await you in their Closeouts section, where you can find one-of-a-kind rugs at deep discounts.
Brand-Specific Sales
Rugs Direct regularly features sales on specific premium brands like Loloi, Safavieh, Surya, and Nourison. These brand sales allow customers to purchase designer rugs at significantly reduced prices while maintaining the quality and craftsmanship these manufacturers are known for.
How to Save Money at Rugs Direct
Smart shoppers know that getting the best deal requires more than just waiting for sales. Here are proven strategies to maximize your savings at Rugs Direct:
1. Sign Up for SMS Text Offers
Sign up for SMS notifications where Rugs Direct will offer style tips, design advice as well as first notice for upcoming sales, promotions and coupons. And as a thank you for signing up, they'll give you 15% off your entire purchase of area rugs - any size, any quantity.
This 15% welcome discount is one of the easiest ways to save immediately on your first purchase, and you'll continue receiving exclusive SMS-only deals directly to your phone.
2. Join the Email Newsletter
New customers who subscribe to the Rugs Direct email newsletter typically receive a 10% discount code for their first order. Beyond the initial discount, email subscribers get early access to sales, exclusive coupon codes, and personalized product recommendations.
3. Shop the Closeout Section
The Closeout section is a treasure trove for bargain hunters. Rugs Direct's Closeout section features deeply discounted rugs with savings of up to 80% off regular prices. These are typically discontinued styles, limited inventory items, or seasonal clearance products.
The key to success with closeouts is checking back frequently, as inventory changes regularly and the best deals sell out quickly. Designer brands often appear in this section, offering premium quality at significantly reduced prices.
4. Take Advantage of the Price Match Guarantee
If you find the same rug advertised for less at a competing retailer, Rugs Direct offers more than a simple price match. If you ever find the exact same rug advertised for less elsewhere, please tell us and we'll not only match it but beat the price by 10% of the difference.
To initiate a price match, simply email proof of the lower price to info@RugsDirect.com, and their team will handle the rest. Note that price matches cannot be combined with other promotional codes or discounts.
5. Use Buy Now, Pay Later Options
Rugs Direct offers convenient Buy Now Pay Later options through Sezzle and Afterpay, letting shoppers split their purchase into 4 interest-free payments over 6 weeks with no hard credit check and instant approval decisions.
This makes it easier to budget for high-quality rugs without the immediate financial impact, allowing you to spread payments out while enjoying your new rug right away.
6. Join the Trade Program
Interior designers, home stagers, and other home design professionals can join Rugs Direct's free Trade Program, which provides exclusive benefits and professional discounts. This program is ideal for those who purchase rugs frequently for client projects.
7. Consider Rug Samples
For collections where samples are available, ordering a sample first can save money in the long run by ensuring you're completely satisfied with the color, texture, and quality before committing to a full-size rug. Plus, if you purchase a 5'x8' rug or larger from the same collection after ordering a sample, Rugs Direct will credit you the full purchase price of the sample.
How to Find Coupons, Deals, and Offers
Finding the best deals at Rugs Direct requires knowing where to look. Here's your comprehensive guide to discovering every available discount:
Active Promo Codes
Currently, several promo codes are actively working at Rugs Direct:
SAVE10: This popular code has been verified by multiple users and typically offers 10% to 30% off eligible purchases.
RUGDAY10: Another frequently verified code offering 10% off select items.
SMS15: Available when you sign up for text alerts, offering 15% off your order.
Where to Find Valid Coupon Codes
Official Rugs Direct Website: The weekly promotions page at rugs-direct.com/weekly-promotions is updated regularly with current offers, brand sales, and promotional codes.
Email Newsletter: Subscribers receive exclusive codes directly in their inbox, often before these offers are publicly available.
Social Media: Rugs Direct shares deals, promo code alerts, and seasonal offers on their social media platforms. Following them ensures you don't miss limited-time opportunities.
Coupon Sites: Reputable coupon aggregator sites like RetailMeNot, Coupons.com, and Honey regularly update their Rugs Direct pages with verified codes. However, always test codes at checkout as expiration dates vary.
How to Apply Promo Codes
Applying a promo code at Rugs Direct is straightforward:
- Add your desired rugs to your shopping cart
- Click on the shopping cart icon to view your cart
- Look for the "Add Promo Code" box just above the "Proceed to Checkout" button
- Enter or paste your promo code in the box
- Click the "Apply" button
- Your discount will be reflected in your order total
- Continue to checkout to complete your purchase
Important Code Restrictions
Be aware of these common limitations when using promo codes:
Expiration Dates: All coupon codes have expiration dates, which are included in the fine print of email or SMS offers.
Minimum Purchase Requirements: Some discounts only apply when you spend a certain amount, such as $150 or more.
Brand or Product Exclusions: Certain brands or collections may be excluded from promotional discounts. Check the coupon terms to see if your selected items are eligible.
No Stacking: Rugs Direct does not allow multiple coupons to be used on a single order. If you have multiple codes, try each one to see which provides the greatest savings.
Final Sale Items: Promo codes typically cannot be applied to samples, custom items, or clearance products already marked as final sale.
Payment Methods Accepted
Rugs Direct makes checkout convenient by accepting a wide variety of payment methods to suit different customer preferences.
Traditional Payment Methods
Rugs Direct accepts VISA, MasterCard, American Express, Discover, PayPal, Apple Pay, Google Pay and Afterpay.
All payment transactions are processed through secure, encrypted systems to protect your financial information. The site uses industry-standard security protocols to ensure your payment details remain confidential.
Digital Wallets
For customers who prefer the convenience and speed of digital payment solutions:
PayPal: A trusted option that allows you to pay without sharing your credit card information directly with the merchant.
Apple Pay: Available for iOS device users, offering a quick, secure one-touch payment experience.
Google Pay: Android users can take advantage of this fast, secure payment method.
Buy Now, Pay Later Services
Afterpay: Split your purchase into four interest-free installments paid over six weeks. The first payment is made at the time of purchase, with the remaining three payments automatically charged to your card every two weeks.
Sezzle: Another flexible payment option that allows you to break your purchase into four equal, interest-free payments.
These Buy Now, Pay Later services require no hard credit check and offer instant approval decisions, making them accessible to a wide range of customers. Note that you must be 18 years or older to use these services.
Payment Processing Details
When you place an order, your credit card may show a pending charge or authorization hold. This is a temporary measure to verify that funds are available and that the payment method is valid. The hold typically lasts for 5 to 7 business days. If your order hasn't shipped during this time, Rugs Direct will reauthorize your card until the order ships. If the order is canceled, the authorization hold will be released and you won't be charged.
Customer Reviews: Real Experiences from Real People
Understanding what actual customers think about Rugs Direct provides valuable insight into what you can expect when shopping with them.
Overall Ratings
Rugs Direct has a 4-star rating with 47,720 customer reviews on Trustpilot, indicating a generally positive customer experience. On ResellerRatings, Rugs Direct has received 33,179 reviews with a rating of 4.42 stars.
Positive Customer Feedback
Many customers praise Rugs Direct for several key aspects of their service:
Product Quality: Reviewers consistently mention the high quality of the rugs they receive, noting that products match their online descriptions and photos accurately.
Laura, a verified customer, shared: "Love Rugs Direct!!! They are the only place I purchase my rugs. Good quality rugs, helpful and pleasant customer service. Product is as shown and easy website ordering. Great company!"
Fast Shipping: Delivery speed exceeds many customers' expectations.
Margaret noted: "The best service I ever received. I ordered one day and received about 4 days later. Great communication and fabulous prices. I am so glad I found this website. You guys are the best!"
Excellent Customer Service: The customer service team receives frequent praise for being helpful, professional, and responsive.
Claire commented: "Thrilled with the service received from Rugs Direct. Everything--the delivery, price match, customer service--is perfect."
Competitive Pricing: Customers appreciate finding quality rugs at prices lower than traditional retail stores.
Pat stated: "Rugs Direct has the best rugs for the best price. This wasn't my first purchase, and it won't be my last. Great quality, fast and free shipping. What's not to like!"
Wide Selection: The extensive inventory allows customers to find exactly what they're looking for.
Margot shared: "Rugs Direct offers high-quality products, outstanding customer service, and friendly, efficient support. I'm extremely pleased with my order and highly recommend Rugs Direct!"
Areas for Improvement
While most reviews are positive, some customers have expressed concerns:
Return Shipping Costs: The most common complaint involves customers being responsible for return shipping, which can be expensive for large rugs.
Packaging Issues: A small percentage of customers have reported rugs arriving in damaged packaging, though Rugs Direct has processes in place to address damaged items.
Return Processing Time: Some customers mention wanting faster refund processing after returns are received.
What Makes Reviews Trustworthy
Each and every review at Rugs Direct was submitted by a verified customer. The company never changes or influences these ratings, except by delivering free and fast shipping and high-quality exceptional designs.
This commitment to authentic reviews means you can trust the feedback you read when making your purchasing decision.
Return and Exchange Policy
Understanding Rugs Direct's return policy before making a purchase helps ensure a smooth shopping experience.
30-Day Return Window
If your rug isn't the perfect match, you can return it within 30 days of delivery. This satisfaction guarantee allows you to see the rug in your space and ensure it meets your expectations.
Return Requirements
To be eligible for a return, items must meet these conditions:
Original Condition: The rug must be in new, unused condition. Soiled or damaged items will not be eligible for a refund.
Original Packaging: Items must be returned in their original packaging. Avoid folding, stapling, or taping any surfaces of the rug.
Return Authorization Number: Rugs Direct does not accept returns without a prior Return Authorization Number (RA#). To obtain an RA#, please visit their easy return portal or contact them at 888-464-1447.
Returns received without an RA# or shipped to the incorrect address will be subject to additional freight charges and a 20% service fee.
Return Shipping Responsibility
Return shipping costs are your responsibility, and you'll need to take the item to the carrier of your choice. However, Rugs Direct offers discounted FedEx rates through their return portal to help reduce these costs.
Return shipping rates may vary, particularly for oversized items, due to factors such as the item's size, shipping distance, fuel surcharges, and other current freight conditions.
Three Return Options
You have three convenient options for returning your rug:
- Drop Off: Take the rug to a FedEx location near you
- Request Pickup: Schedule FedEx to pick up the item from your home
- Choose Your Own Method: Use any carrier convenient for you
Items That Cannot Be Returned
Several categories of items are considered final sale and cannot be returned:
Samples: Rug samples are not returnable. However, if you purchase a sample and later buy a 5'x8' rug or larger from the same collection, Rugs Direct will credit you the full purchase price of the sample rug.
Custom-Made Items: Any rugs made to custom specifications cannot be canceled or returned.
Special Edition and Clearance Items: Products marked as special edition or clearance are final sale.
Personalized Items: Any personalized or custom-printed rugs are not eligible for return.
Opened Rug Pads: Rug pads that have been opened are not eligible for return or credit.
Refund Processing Time
Please allow 1-2 weeks for your credit to be processed back to the original form of payment once the returned merchandise is received in "like-new" condition.
Once the refund is processed, it may take several additional days for the credit to appear on your credit card or bank statement, depending on your financial institution.
Exchange Policy
Currently, Rugs Direct does not offer direct exchanges. If you need a different item, you'll need to return the original rug and place a new order for the replacement you want.
Damaged or Defective Items
If your rug arrives damaged or defective, contact Rugs Direct immediately. You'll need to provide:
- Your order number
- Your contact information
- Photos of the rug, including any issues, the packaging, and the label on the back of the rug (close-up and full-length images are most helpful)
- Indication of whether you'd like a replacement or a refund
If your claim is approved, you'll receive a refund for your returned order, and any replacement orders will be charged as a separate transaction at the time of shipment.
Important Notes
Size Variations: Some rugs may vary in size plus or minus 3 inches from the stated dimensions. This is not considered a manufacturer defect but rather normal characteristics due to the rug washing process.
Shedding: All hand-made rugs and those made with wool may experience some shedding. This is completely normal and not considered a manufacturer's defect. Regular vacuuming will help minimize shedding over time.
Contact Information
Rugs Direct provides multiple channels for customer support, ensuring you can reach them in the way that's most convenient for you.
Phone Support
Customer Service: 1-888-464-1447
Phone lines are open:
- Monday through Friday: 9:00 AM to 8:00 PM Eastern Time
- Saturday: 9:00 AM to 5:00 PM Eastern Time
The customer service team can assist with product selection, order modifications, returns, and any questions or concerns about your purchase.
Email Support
General Inquiries: info@RugsDirect.com
Price Match Requests: info@RugsDirect.com (include proof of the lower price)
Email support typically responds within 24 business hours, though many customers report receiving replies much faster.
Live Chat
For immediate assistance, Rugs Direct offers live chat on their website. This is particularly helpful for quick questions about product availability, size recommendations, or clarification on promotions.
Online Return Portal
For returns, Rugs Direct provides an easy-to-use online return portal where you can:
- Request a Return Authorization Number
- Access discounted FedEx return labels
- Track your return status
- Submit damage claims with photos
Mailing Address
For written correspondence or to send samples:
Rugs Direct Winchester Carpet & Rug Co. [Corporate office address available on website]
Social Media
Stay connected with Rugs Direct on social media platforms for:
- New product launches
- Exclusive social media-only promotions
- Design inspiration and styling tips
- Customer feature photos (#RUGSDIRECTSTYLE)
Trade Program Inquiries
Design professionals interested in joining the Trade Program can contact Rugs Direct directly through the phone number or email above to learn about exclusive benefits and professional discounts.
Frequently Asked Questions
General Shopping Questions
Q: How do I use the 'see this rug in your room' feature?
A: This interactive tool allows you to upload a photo of your room and virtually place different rugs in the space to visualize how they'll look before purchasing.
Q: What sizes are available?
A: Rugs Direct offers rugs in virtually every size, from small accent rugs (2'x3') to mansion-sized pieces (12'x15' and larger). Popular sizes include 5'x8', 8'x10', and 9'x12'. Many collections also offer custom sizing options.
Q: Do you ship internationally?
A: Rugs Direct ships throughout the United States and Canada. Shipping to Alaska, Hawaii, Canada, and Puerto Rico incurs additional charges calculated at checkout. Canadian customers are charged for all applicable customs duties, taxes, and brokerage fees.
Shipping and Delivery
Q: How much does shipping cost?
A: Shipping is free on most orders to any address in the contiguous USA. For oversized rugs (wider than 9 feet, length plus girth over 13.75 feet, or greater than 150 lbs), a $39.95 oversize processing fee is added to your order.
Q: How long does delivery take?
A: Most in-stock items ship within 1-3 business days and arrive within 5-7 business days. Some custom or made-to-order rugs may take longer. You'll receive tracking information once your order ships.
Q: How are rugs packaged for shipping?
A: Most rugs ship rolled and wrapped in protective plastic inside a sturdy box or crate. Folding a rug for shipping will not cause damage—any creases will relax once the rug is unrolled and laid flat.
Product Questions
Q: Are the colors accurate on the website?
A: Rugs Direct strives to represent colors as accurately as possible. However, monitor settings and lighting conditions can affect how colors appear on screen. Ordering a sample, when available, is the best way to ensure you're satisfied with the color.
Q: What materials are available?
A: Rugs Direct offers rugs in wool, cotton, jute, sisal, silk, synthetic fibers (polypropylene, polyester, nylon), and various blends. Each material has different characteristics regarding durability, maintenance, and feel.
Q: Can I purchase a rug pad?
A: Yes, Rugs Direct offers rug pads in various sizes and materials. A quality rug pad prevents slipping, protects your floor, and extends the life of your rug. Note that opened rug pads cannot be returned.
Price and Payments
Q: Do prices include sales tax?
A: Sales tax is calculated based on the shipping address and applicable local tax rates. The total including tax is shown at checkout before you complete your purchase.
Q: When will my card be charged?
A: Your payment method will be charged when your order ships. However, you may see an authorization hold when you place the order to verify funds availability.
Q: Can I use multiple promo codes?
A: No, Rugs Direct only allows one promo code per order. Choose the code that offers the best savings for your purchase.
Returns and Exchanges
Q: Can I return a rug after 30 days?
A: No, returns must be initiated within 30 days of the delivery date. Returns submitted after this period cannot be accepted.
Q: Who pays for return shipping?
A: The customer is responsible for return shipping costs. However, Rugs Direct provides access to discounted FedEx rates through their return portal.
Q: Can I exchange my rug for a different one?
A: Direct exchanges are not available. You'll need to return your original rug for a refund and place a new order for the replacement.
Q: What if my rug is damaged when it arrives?
A: Contact Rugs Direct immediately with photos of the damage. If your claim is approved, they'll arrange for a replacement or refund.
Care and Maintenance
Q: How do I clean my rug?
A: Cleaning methods vary by material. Wool rugs benefit from regular vacuuming and professional cleaning when needed. Synthetic rugs are often more stain-resistant and may be spot-cleaned with mild detergent. Always check the specific care instructions for your rug.
Q: Why is my new rug shedding?
A: Shedding is normal for handmade and wool rugs. It's not a defect and will decrease over time with regular vacuuming. Avoid using vacuum cleaners with beater bars, which can cause increased shedding.
Q: How do I get wrinkles out of my rug?
A: Most wrinkles and creases from shipping will relax naturally within a few days once the rug is unrolled and laid flat. For stubborn creases, you can place heavy furniture on the affected areas or lightly steam the back of the rug.
Is Rugs Direct Right for You?
Rugs Direct has earned its reputation as a leading online rug retailer through a combination of quality products, competitive pricing, and customer-focused policies. With over 180,000 rug selections from premium brands like Loloi, Safavieh, Surya, and Momeni, you're virtually guaranteed to find a rug that perfectly suits your space and style.
The company's commitment to customer satisfaction shines through in their 30-day return policy, 110% price match guarantee, and free shipping on most orders. While you are responsible for return shipping costs if a rug doesn't work out, the ability to see the product in your home before fully committing provides peace of mind that's difficult to find when shopping for large home decor items online.
The variety of payment options, including Buy Now, Pay Later services, makes purchasing quality rugs more accessible to a wider range of budgets. Combined with frequent sales events offering up to 80% off and promotional codes providing additional discounts, Rugs Direct makes it possible to afford the designer rug you've been dreaming about.
Customer reviews consistently praise the company for product quality, fast shipping, helpful customer service, and accurate product representations. While some concerns exist around return shipping costs and occasional packaging issues, the overwhelmingly positive feedback from tens of thousands of verified customers suggests these are exceptions rather than the rule.
Whether you're a first-time rug buyer looking to add warmth to your living room, a design professional seeking quality products for client projects, or someone simply ready to refresh your space with a new look, Rugs Direct offers the selection, service, and value to make your shopping experience successful.
By taking advantage of the money-saving strategies outlined in this guide—signing up for SMS and email offers, shopping the closeout section, using promo codes, and leveraging the price match guarantee—you can maximize your savings while still getting the premium quality rug you want.
Start your rug shopping journey today at Rugs Direct, where beautiful rugs, expertly curated, are delivered fast and free to your door.
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