Revolutionizing Wellness for Older Adults
When it comes to personal health and wellness, finding products that deliver both quality and discretion can be challenging. Because Market has emerged as a trusted name in the incontinence care industry, serving over 1 million customers across the United States. Founded in 2017 by entrepreneurs with a simple mission—to provide better wellness solutions for families—this direct-to-consumer brand has transformed how people approach bladder protection and senior care.
In this comprehensive guide, we'll explore everything you need to know about Because Market, including their product offerings, user experiences, special promotions, money-saving strategies, and how to maximize your shopping experience at this innovative wellness brand.
About Because Market: Brand Overview and Company Mission
The Story Behind the Brand
Because Market stands out as a purpose-driven company dedicated to improving the lives of older adults. Based in Redwood City, California, the brand launched with a vision to create high-quality incontinence products that individuals can access discreetly and conveniently from home. The company's founders recognized a significant gap in the market: while incontinence affects over half of women over age 50, quality, affordable options remained limited.
The brand's philosophy is straightforward yet powerful: "Comfort, confidence, and convenience delivered to your door." This commitment extends beyond product quality to include responsive customer service, discreet packaging, and a subscription model that removes the hassle of remembering to reorder.
Company Growth and Expansion
Since its inception, Because Market has expanded dramatically from a pure direct-to-consumer brand to a multi-channel retailer. Today, you can find Because products at major retailers including:
- Online: BecauseMarket.com (official website)
- E-commerce Platforms: Amazon, Target.com
- Retail Stores: Walmart, CVS, Walgreens, Bed Bath & Beyond, Harmon stores
This retail expansion demonstrates the brand's commitment to meeting customers wherever they prefer to shop. The company has also built a strong reputation, earning recognition from major publications including Forbes, Fast Company, USA Today, and CBS.
Core Values and Customer Focus
At its heart, Because Market prioritizes customer dignity and comfort. The brand partners with healthcare professionals, including urologists at Stanford Medical Center, to design products that combine cutting-edge materials with thoughtful engineering. Every product is developed with the understanding that quality incontinence solutions can significantly improve quality of life.
Featured Products: The Because Market Lineup
Incontinence Underwear: The Flagship Products
Because Market's incontinence underwear collection represents the pinnacle of the brand's product development. These products are engineered for maximum absorbency, comfort, and discretion.
Key Features:
- Capacity: Absorbs up to 6 cups of liquid (37% more than leading brands)
- Material: Soft, cloth-like material that feels discreet under clothing
- Sizing: S-XXL for all body types
- Absorbency Levels: Light, moderate, maximum, and overnight options
- Design: Bulk-free fit that doesn't compromise on coverage
Popular Variants:
- Because Overnight Underwear: Designed for nighttime protection with premium absorbency
- Because Sensitive Overnight Underwear: Formulated for those with sensitive skin
- Willow by Because: A premium line for both men and women, highly praised by customers
- Incontinence Underwear for Men: Tailored fit and support designed specifically for male anatomy
- Incontinence Underwear for Women: Contoured design for optimal comfort and leak protection
Booster Pads and Insert Pads
For those who prefer pads or require additional protection, Because Market offers a comprehensive range of booster pads and liners.
Product Details:
- Maximum absorbency boosters perfect for supplementing underwear
- Fragrance-free formulations for sensitive skin
- Discreet, compact design for portability
- Multiple absorbency levels to match individual needs
- Suitable for both day and nighttime use
Customer Favorites:
- Overnight Booster Pads: Enhanced absorbency for extended protection
- Incontinence Pads for Women: Designed for both urinary and light bowel incontinence
- Bed Liners: Protective underlays for mattress protection
- Guards and Liners: Lightweight options for minimal coverage needs
Skincare and Personal Care Products
Beyond primary incontinence products, Because Market recognizes that comprehensive wellness care includes complementary products.
Skincare Line:
- Cleansing Wipes: Extra-large, gentle wipes for daily cleansing
- Incontinence-Specific Cleansers: Formulated to maintain healthy skin
- Fragrance-Free Formulations: Designed for sensitive skin types
- Moisture Barrier Creams: Prevention against skin irritation and breakdown
Health and Wellness Supplements
The brand's expansion into supplements reflects a holistic approach to wellness:
- Bladder Health Supplements: Ingredients designed to support urinary function
- CBD and Hemp Products: For wellness and relaxation
- Joint and Mobility Support: Supplements for overall mobility
- Sleep Support Products: To address sleep concerns common in older adults
Daily Living Aids
Because Market also stocks practical aids that support independent living:
- Mobility Aids: Helping customers maintain independence
- Personal Care Tools: For those with limited mobility
- Bed and Bath Accessories: Making daily routines easier
- Organizational Products: Go-bag essentials and storage solutions
User Experience: Why Customers Choose Because Market
Discreet Delivery and Packaging
One of the most valued aspects of shopping with Because Market is the emphasis on privacy. The brand understands that many customers prefer discreet packaging when ordering incontinence products. All orders arrive in plain, unmarked packaging with discreet shipping labels, ensuring complete confidentiality.
Delivery Experience:
- Standard delivery: 3-7 business days
- Free shipping on orders over $75 (some sources indicate $50-$15 thresholds for specific deals)
- Tracking information provided via email and text
- Reliable shipping through FedEx SmartPost and DHL
Subscription and Subscribe & Save Model
The Subscribe & Save program is a cornerstone of Because Market's value proposition.
Key Benefits:
- 10% Discount: Automatic savings on every order
- Free Shipping: On all orders, even those under the typical minimum
- Convenience: Products delivered automatically on your schedule
- Flexibility: Skip or cancel orders anytime without penalty
- Dedicated Support: Access to 24/7 customer service
How Subscribe & Save Works:
- Choose your preferred products
- Select "Subscribe & Save" at checkout
- Set your preferred delivery frequency
- Automatically receive shipments on schedule
- Manage all settings through your online account
This model removes the embarrassment of frequent store visits while providing significant cost savings.
Customer Support Excellence
Because Market's customer service team stands out in industry reviews. Available 24/7 through multiple channels:
- Email Support: help@becausemarket.com
- Phone Support: Available during business hours
- Live Chat: On the website for immediate assistance
- Knowledgeable Specialists: Product specialists trained to help with sizing and selection
Customers frequently praise the responsiveness and professionalism of the support team, particularly when assisting with size selection or product recommendations.
Easy Account Management
Once registered, customers can manage their entire experience through their online account:
- View order history and track shipments
- Modify subscription dates and frequency
- Update payment information and shipping address
- Skip or delay upcoming orders
- Manage product preferences
- Access exclusive offers and promotions
Special Offers and Sale Events: Maximizing Savings
Seasonal Promotions
Because Market runs strategic promotions throughout the year, with certain seasons offering the deepest discounts.
Key Sale Periods:
- September: Peak savings period, typically reaching up to 50% off
- Summer Sales: Significant discounts during Q2
- Holiday Promotions: Special offers during major holidays
- Spring Events: Tax season and Mother's Day promotions
Holiday-Specific Campaigns
The brand creates targeted campaigns for major holidays:
- Mother's Day: Special discounts on popular items, perfect for gifting
- Father's Day: Male-focused product promotions and special offers
- Labor Day: Substantial discounts and bundle deals
- Presidents' Day: Wellness product specials
- Memorial Day: Patriotic promotions with exclusive codes
- Christmas/New Year: Year-end sales and New Year wellness promotions
Limited-Time Flash Sales
Beyond regular promotions, Because Market occasionally runs flash sales featuring:
- Limited-quantity deals on bestselling items
- Tiered discounts on bulk purchases
- Free gift with purchase promotions
- Exclusive member-only sales
How to Save Money at Because Market
Strategy 1: Subscribe & Save Program
The single most effective way to save at Because Market is through the Subscribe & Save program, which provides:
- Base Discount: 10% off all purchases
- Compounded Savings: When combined with promotional codes
- Free Shipping: Even on smaller orders
- Flexibility: Adjust frequency based on consumption rates
For regular customers, this program alone can save $100+ annually.
Strategy 2: Strategic Coupon Code Usage
Because Market regularly offers coupon codes that can be combined with other promotions:
Common Discount Ranges:
- 10-20% off with standard coupon codes
- Up to 60% off during peak promotional periods
- First-time customer codes
- Email subscriber exclusive codes
Strategy 3: Bundle Purchases
Purchasing multiple items at once enables:
- Meeting free shipping thresholds faster
- Combining coupons with bulk purchases
- Qualifying for higher discount tiers
- Reducing per-unit costs on needed supplies
Strategy 4: Email Newsletter Signup
Joining Because Market's email list provides:
- Exclusive Deals: First access to new promotions
- Birthday Discounts: 10-20% off in your birthday month
- Early Sale Access: Pre-announcement of upcoming promotions
- Flash Sale Notifications: Immediate notification of limited-time offers
Strategy 5: Bulk Buying During Sales
Strategic stockpiling during major sales periods:
- Monitor September sales for up to 50% discounts
- Calculate monthly usage and purchase accordingly
- Factor in shelf life when bulk purchasing
- Store products in cool, dry locations
Strategy 6: Maximize Free Shipping Thresholds
Understanding free shipping policies:
- Orders over $75: Free shipping
- Subscribe & Save: Free shipping on all orders
- Bundle with other items to reach thresholds
- Time purchases for promotional periods
How to Find Coupons and Deals
Official Because Market Channels
Primary Sources:
- Official Website: BecauseMarket.com/Deals section
- Email Newsletter: Subscribe for exclusive codes
- Mobile App: App-exclusive promotions
- Social Media: Facebook, Instagram, and Twitter for flash sales
Third-Party Coupon Websites
Several reputable coupon aggregators track Because Market offers:
- DontPayFull.com: Currently tracking 22+ active coupons
- RetailMeNot.com: Community-verified coupon codes
- CouponCause.com: Charity-integrated coupon site
- DiscountCodes.com: Real-time verified offers
- WorthEPenny.com: 50+ active offers tracked
- Saver.com: Daily updated coupon tracking
Browser Extensions and Tools
Technology Solutions:
- Capital One Shopping: Automatically applies working codes at checkout
- Honey: Scans for available discounts
- RetailMeNot Extension: One-click coupon application
- Rakuten: Cash back on purchases with tracked offers
Social Media and Community
- Follow Because Market's official social pages for exclusive announcements
- Join online communities and forums where customers share working codes
- Check brand partnerships and influencer pages for exclusive links
- Monitor coupon forums for recently shared, verified codes
Signup Bonuses
New customers should take advantage of:
- First-Time Buyer Codes: Welcome discounts (typically 10-20% off)
- Trial Offers: Low-cost product trials to test before commitment
- Free Samples: Limited-quantity free samples for new customers
- Introductory Pricing: Special rates for initial Subscribe & Save signup
Payment Methods and Secure Checkout
Accepted Payment Options
Because Market accepts multiple payment methods for convenient checkout:
Standard Payment Methods:
- Major Credit Cards: Visa, Mastercard, American Express, Discover
- Digital Wallets: Apple Pay, Google Pay
- PayPal: Secure payment through PayPal accounts
- Amazon Pay: For customers with Amazon accounts
- Shop Pay: Shopify's integrated payment solution
Buy Now, Pay Later Options
For customers preferring payment flexibility:
Installment Payment:
- Klarna: Spread payments over time
- Afterpay: Four interest-free payments
- Affirm: Flexible payment terms
These options are particularly valuable for larger orders or bulk purchases.
Payment Security
Because Market implements industry-standard security measures:
- SSL Encryption: Protects all financial information
- Secure Checkout Process: PCI-DSS compliant
- Payment Verification: Fraud detection systems
- Privacy Protection: Customer data never shared with third parties
Subscription Billing
For Subscribe & Save customers:
- Automatic Billing: Charged on set schedule
- Flexible Changes: Update payment method anytime
- Clear Notifications: Email reminders before charges
- Easy Pausing: Skip upcoming orders without penalty
Invoice and Receipt Management
- Digital Receipts: Emailed after purchase
- Online Account Access: View all transaction history
- Download Options: Save PDFs for records
- Tax Documentation: Receipts suitable for HSA/FSA claims
Real Customer Reviews: Insights from Because Market Users
Positive Customer Experiences
Mary (New York) - Verified Buyer: "The BEST!!! The best company with the best overnight underwear ever!"
Josephine (Arizona) - Verified Buyer: "I used to buy pads that were of lower quality and they always made me itch. I was so thrilled when I got my Because 1st trial pad in the mail and found that I have no more itching. The overnight pad truly does last overnight and gives me a much more comfortable and secure sleep. Thank you very much for this excellent product!"
Grace (Iowa) - Verified Buyer: "Best incontinence products I have ever found! These diapers are soft, hold a lot of urine while sleeping and do not leak. I am glad I found them. I have been wearing them for several months now. They are a bit more money than those you get at Walmart, but I will pay for the security of knowing I'm covered when I leak!"
Helen (Georgia) - Verified Buyer: "My mom says that Because works better than Depends, holds more, fits better - everything. And she is very hard to please - so thank you!"
Rose (Michigan) - Verified Buyer: "I've used a couple of different brands of incontinence products and this is absolutely the most comfortable and absorbent, especially for a larger woman!"
Product Quality Themes
Across thousands of reviews, several themes emerge consistently:
Absorbency Superior: Customers repeatedly note that Because products absorb more than competing brands, providing peace of mind and extended wear time.
Comfort and Fit: The cloth-like material and thoughtful design receive universal praise for comfort and invisibility under clothing.
Skin-Friendly: Users with sensitive skin particularly appreciate the fragrance-free formulations and protective materials.
Durability: Products maintain integrity throughout the wear period without deterioration or leakage.
Value Proposition: Despite being premium-priced compared to drugstore brands, customers feel the quality justifies the investment.
Customer Service Feedback
General Themes:
- Responsive and helpful support team
- Knowledgeable product specialists
- Easy resolution of issues
- Willingness to assist with sizing and selection
- Professional and courteous interactions
Areas of Customer Concern
While the majority of reviews are positive, some customers have noted:
Subscription Management: Some found the subscription cancellation process initially confusing, though this has improved with clearer communication.
Shipping Delays: Occasional reports of delivery delays, particularly during peak seasons or weather events.
Auto-Renewal Issues: Early adopters noted confusion about automatic renewal of trial subscriptions (now clearly disclosed).
Customer Service Hours: Some customers preferred expanded phone support hours.
Overall Review Ratings
- Trustpilot: Highly positive reviews from 174+ verified customers
- Better Business Bureau: B rating with 3.39/5 stars from 124 reviews
- Highya: 4.3/5 stars from 58 customer reviews (86% would recommend)
- Official Website: Over 10,000 five-star reviews
Return and Exchange Policy: Peace of Mind Shopping
Return Eligibility
Because Market stands behind its products with a straightforward return policy:
Return Conditions:
- Timeframe: 30 days from shipment receipt
- Condition: Items must be in new, unopened condition
- Non-Hygienic: Used products cannot be returned (for health reasons)
- Documentation: Original receipt or email confirmation required
Return Process
Step-by-Step:
- Email Initiation: Contact help@becausemarket.com to request return authorization
- Authorization: Receive return authorization number
- Packaging: Return items in original packaging if possible
- Shipping: Customer covers return shipping costs
- Inspection: Company inspects returned items upon receipt
- Refund: Processed within 10 business days of inspection approval
Return Shipping Costs
- Customer responsible for return shipping
- Recommendation: Use tracking to monitor return
- Refund issued to original payment method only
- No returns accepted without prior authorization
Exchange Process
Customers preferring exchanges rather than refunds:
- Contact customer service with exchange request
- Specify desired product and size
- Return process same as returns
- Exchange shipped once return is processed
- Minimize downtime by communicating clearly with support
Satisfaction Guarantee
Although not explicitly labeled as such, Because Market's approach reflects a commitment to customer satisfaction:
- Willing to work with customers on issues
- Product replacement in cases of legitimate defects
- Customer service empowered to find solutions
- Clear communication throughout process
Non-Returnable Items
Exceptions:
- Used or opened incontinence products (health regulation)
- Items without original packaging
- Sale or clearance merchandise (certain restrictions)
- Items purchased more than 30 days prior
Contact Information and Customer Support
Primary Contact Methods
Email Support:
- Address: help@becausemarket.com
- Response Time: Typically within 24 hours
- Availability: 24/7 email support
Phone Support:
- Available during business hours
- Product specialists trained in sizing assistance
- Knowledgeable about subscription management
- Equipped to handle billing questions
Live Chat:
- Available on BecauseMarket.com
- Real-time assistance during business hours
- Quick answers to common questions
- Able to escalate to specialists as needed
Mailing Address:
- Because Market
- Redwood City, California, USA
- All correspondence handled professionally
Online Account Support
Self-Service Options:
- Manage subscription through online account
- View order status and tracking
- Update account information
- Access FAQs and help articles
- Download receipts and documentation
Social Media Presence
- Facebook: Customer communication and community
- Instagram: Product showcases and customer features
- Twitter: Updates and announcements
- These platforms: Monitored for customer inquiries, though email is preferred for account-specific issues
Store Locator
For customers preferring in-person shopping:
- Website Feature: Store locator tool at BecauseMarket.com/store-locator
- Partner Retailers: Find Because products at Walmart, CVS, Walgreens, Target
- Availability: Varies by location
- Convenience: Call ahead to verify product availability
Frequently Asked Questions
Product Selection and Sizing
Q: How do I determine the right size for incontinence underwear? A: Accurate sizing is critical for leak protection. Measure your waist and hip circumference carefully and compare against Because Market's detailed size chart. Size charts vary between brands, so always check the specific product chart. When in doubt, contact customer service for guidance.
Q: What's the difference between day and overnight products? A: Overnight products feature enhanced absorbency rated for 6+ cups of liquid and reinforced design for extended wear. Day products balance absorbency with discretion and comfort for shorter wear periods.
Q: Can I use booster pads with incontinence underwear? A: Yes, boosters can be used with underwear for additional protection during extended outings or nighttime. Stack them in the front for targeted protection.
Q: Are Because products suitable for both urinary and bowel incontinence? A: Most incontinence products are designed for urinary incontinence. For bowel incontinence, check specific product descriptions. For combined incontinence, higher absorbency products are recommended.
Subscription and Ordering
Q: How does Subscribe & Save work? A: Select "Subscribe & Save" at checkout, choose your delivery frequency, and receive 10% discount plus free shipping on automatic shipments. Manage everything through your online account.
Q: Can I skip or pause my subscription? A: Yes, you can skip or pause individual shipments or cancel entirely anytime without penalty. Changes can be made online or through customer service.
Q: What if I'm not happy with the product? A: Contact customer service within 30 days. Unopened products can be returned for refund. Used products cannot be returned due to health regulations.
Q: How do I change my delivery frequency? A: Log into your account and adjust subscription settings. You can extend or shorten the interval between shipments anytime.
Shipping and Delivery
Q: How long does delivery take? A: Standard delivery is 3-7 business days from order processing. Orders ship via FedEx SmartPost or DHL.
Q: Do you ship to Alaska and Hawaii? A: Standard shipping is available to most US locations except Alaska and Hawaii. Contact support to inquire about alternative options.
Q: Can I track my order? A: Yes, you'll receive a tracking number via email and text message when your order ships. Track your package through the carrier's website.
Q: What if my package is lost or damaged? A: Contact customer service immediately with tracking information. The company works with carriers to locate lost packages and will send replacements for damaged items.
Payment and Billing
Q: What payment methods do you accept? A: Major credit cards (Visa, Mastercard, Amex, Discover), PayPal, Apple Pay, Amazon Pay, and Shop Pay. Buy Now, Pay Later options through Klarna and Affirm also available.
Q: Is my payment information secure? A: Yes, all transactions use SSL encryption and PCI-DSS compliance. Your information is never shared with third parties.
Q: Can I update my payment method? A: Log into your account and update billing information anytime. Changes take effect with your next charge.
Q: What if I'm charged by mistake? A: Contact customer service immediately. Company maintains fraud detection systems and disputes are handled promptly.
Account and Returns
Q: How do I reset my password? A: Click "Forgot Password" on the login page. You'll receive a reset link via email.
Q: Can I return products purchased in stores? A: Return policies may vary by retailer. Check with the specific store (Walmart, CVS, etc.) for their return procedures.
Q: How long does a refund take? A: Refunds are processed within 10 business days of return receipt and inspection. They're credited to the original payment method.
Q: Can I exchange products instead of returning? A: Yes, contact support to request an exchange. The return process is the same, but the company will send your replacement once your return is processed.
Coupons and Promotions
Q: Where can I find current coupon codes? A: Check the Deals section on BecauseMarket.com, subscribe to the email newsletter for exclusive codes, or visit third-party coupon sites like DontPayFull.com and RetailMeNot.com.
Q: Can I combine multiple coupon codes? A: Typically, only one coupon code per order can be applied. However, Subscribe & Save discounts often stack with promotional codes.
Q: How often are new coupon codes released? A: New codes typically drop monthly, with major promotions in September (up to 50% off) and around holidays.
Q: Do first-time customer codes work with Subscribe & Save? A: It varies. Check the specific code terms, but some first-time codes exclude subscriptions. Contact support for clarification.
Customer Service and Support
Q: What hours is customer service available? A: Email support is available 24/7. Phone support is available during business hours. Live chat availability varies.
Q: How long does it take to receive a response? A: Email responses typically come within 24 hours. Phone support and live chat provide real-time assistance during available hours.
Q: Can I request to speak with a specialist? A: Yes, request a product specialist for sizing assistance or complex questions. They have advanced product knowledge.
Your Complete Because Market Resource
Because Market has earned its reputation as a leader in incontinence products and wellness solutions for older adults. From premium product quality developed with healthcare professionals to convenient home delivery and responsive customer service, the brand consistently prioritizes customer dignity, comfort, and confidence.
Whether you're exploring incontinence solutions for the first time or looking to switch from another brand, Because Market offers a comprehensive selection at competitive prices. By leveraging the Subscribe & Save program, strategic coupon usage, and promotional timing, customers can access premium products at significant savings.
The overwhelmingly positive customer reviews, combined with the brand's commitment to innovation and expansion, confirm that Because Market isn't just solving a problem—it's transforming how people approach wellness in their golden years. With discreet delivery, flexible subscription management, and outstanding customer support, choosing Because Market means choosing comfort and confidence delivered right to your door.
Start your Because Market journey today by visiting BecauseMarket.com, signing up for the newsletter to receive exclusive offers, and experiencing the difference that quality products and dedicated customer service can make in your life.
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