Discovering Nomasei - Where Craftsmanship Meets Comfort
In the world of luxury footwear, finding the perfect balance between elegance, comfort, and sustainability is rare. Enter Nomasei, a Parisian luxury shoe brand that has revolutionized how we think about high-end footwear. Founded by two visionary designers, Paule Tenaillon and Marine Braquet, Nomasei represents a fresh approach to luxury—one built on transparency, ethical production, and timeless design.
Since its launch, Nomasei has captured the hearts of fashion enthusiasts worldwide, from celebrities like Blake Lively, Nicole Kidman, and Kristen Stewart to everyday women seeking sophisticated footwear that doesn't compromise on comfort. But what makes Nomasei stand out in the crowded luxury market? This comprehensive guide explores everything you need to know about this exceptional brand, from their signature products to insider tips on saving money on your next purchase.
About Nomasei: A Brand Born from Passion and Purpose
The Story Behind the Name
The name "Nomasei" itself tells a story. Derived from "Noma" (a playful twist on the Italian word "Mano," meaning hand) and "Sei" (Italian for six), it symbolizes the collaboration of multiple hands and crafts coming together to create each piece. Every Nomasei shoe is the result of traditional artisanal techniques where each step of creation bears the mark of the skilled craftspeople who made it.
The Founders' Vision
Paule Tenaillon and Marine Braquet met at Chloé in 2016, both bringing impressive credentials from luxury powerhouses. Tenaillon's design background includes working with Jimmy Choo, Jil Sander, and Givenchy, while Braquet developed her product expertise at Dior and Louis Vuitton. However, both had grown disillusioned with the fashion industry's punishing production schedules and excessive waste.
Inspired by Charlotte Perriand's philosophy of "useful forms," they founded Nomasei to modernize the luxury industry by creating a truly transparent, responsible footwear brand. Their mission? To slow down the fashion cycle and produce well-made, ethically crafted, evergreen footwear designed to last—not just for a season, but for years.
Brand Philosophy and Commitments
Nomasei's philosophy centers on several core principles:
Timeless Design: Every piece combines beauty, function, quality, comfort, and fair pricing to achieve timelessness. The Nomasei woman asserts herself to the world with natural confidence.
Ethical Production: All manufacturing takes place in Italy, specifically in Tuscany between Florence and Pisa, within a 55-kilometer radius. This proximity ensures quality control and reduces environmental impact from transportation.
Sustainable Practices: The main factory features an eco-conceived design with cathedral roofs for natural air circulation and rainwater collection systems for cooling. Nomasei uses Leather Working Group certified tanneries and recycled packaging materials.
Transparency: Unlike many luxury brands that obscure their production processes, Nomasei openly shares information about their manufacturing, materials, and practices.
Comfort Without Compromise: Years of research went into developing stilettos and heels that are genuinely comfortable—a concept Tenaillon refined during her time designing Tango heels in Buenos Aires, where comfort and wearability were paramount.
Featured Products: Nomasei's Signature Collections
The Iconic NONO Loafers
Perhaps the most celebrated style in the Nomasei collection, the NONO loafers have become a fashion insider favorite. These loafers perfectly embody the brand's design philosophy—elegant yet practical, sophisticated yet comfortable. Available in various colors including the popular tricolore burgundy, the NONO features:
- Perfect heel height for all-day wear
- Premium Italian leather construction
- Elegant silhouette that elevates any outfit
- Unmatched comfort from the first wear
Customer reviews consistently praise these loafers as "the perfect shoe," with many buyers purchasing multiple pairs in different colors.
ADORA Sandals
The ADORA sandals showcase Nomasei's ability to create stunning occasion wear that doesn't sacrifice comfort. These rhinestone-adorned beauties are perfect for:
- Weddings and special events
- Evening occasions
- Parties where you want to dance the night away
Starting at €499, these sandals exemplify luxury craftsmanship with sparkling embellishments and exquisite detailing.
ARIA Boots
The ARIA boots represent Nomasei's expertise in creating footwear that feels custom-made. These stretch boots feature:
- Sleek, form-fitting design
- Available in multiple colors including satin stretch brick
- Premium materials that mold to your foot
- Sophisticated style suitable for various occasions
Many customers own the ARIA in multiple colors, testament to their versatility and comfort.
BAGHERA Collection
The BAGHERA line offers sophisticated footwear perfect for dancing and movement. These shoes have been chosen by numerous brides for their wedding day, combining elegance with the comfort needed to dance all night.
STRADA Boots
STRADA boots showcase Nomasei's commitment to quality and perfect fit. These boots feature:
- Exceptional craftsmanship
- Comfortable fit that improves with wear
- Versatile styling options
- Durable construction for long-term wear
TWIST Boots
The TWIST boots in suede brown have garnered particular praise for their:
- Outstanding quality
- Elegant, simple design
- Incredibly flattering silhouette
- Perfect fit and well-crafted construction
Occasion Collections
Bridal Collection
Nomasei's bridal shoes are designed for brides who refuse to compromise on comfort during their special day. These styles combine:
- Elegant aesthetics perfect for wedding dresses
- Comfort for hours of standing and dancing
- High-quality materials that photograph beautifully
- Timeless designs that won't look dated in photos
Party Shoes
The party shoe collection features styles with crystal embellishments, sophisticated heels, and statement designs perfect for celebrations and special events.
Stretchline Collection
This innovative collection uses stretch materials to create shoes that adapt to your foot, providing a custom-fit feel without the custom-made price tag.
Accessories
Beyond footwear, Nomasei offers complementary accessories:
- Premium socks designed to pair perfectly with their shoes
- Care products to maintain your investment
- Jewelry that complements the brand's aesthetic
- T-shirts featuring the Nomasei design ethos
Sales and Promotional Events: When to Buy Nomasei
Seasonal Sales
Nomasei runs several sales events throughout the year:
Final Sales / Last Chance Sales
The brand's "Last Chance" section offers significant discounts on select styles. During these events, you can find:
- Discounts up to 50% off
- Special buy-2-get-additional-10%-off promotions
- Limited quantities of previous season styles
Important Note: Items purchased during final sales are non-refundable. Instead, Nomasei offers store credit for returns, so choose carefully.
Private Sales
Nomasei occasionally hosts private sales events for newsletter subscribers and loyal customers, offering:
- Early access to sale items
- Exclusive discount codes
- Limited-edition styles at reduced prices
New Collection Launches
Watch for new collection launches typically happening:
- Spring/Summer collections
- Fall/Winter collections
- Special collaborations (like the Laura Brown x Nomasei partnership)
Pre-orders for new styles often come with special promotions or early-bird pricing.
Pop-Up Store Events
Nomasei hosts pop-up stores in various cities throughout the year, offering:
- In-person try-on opportunities
- Special event-only discounts
- Meet-and-greet with founders
- Exclusive first looks at new collections
2026 Pop-Up Store Schedule:
- Los Angeles: April 15-28, 2026, at 642 N Robertson Blvd, West Hollywood, CA 90069
- New York: Third pop-up at 251 Elizabeth St., New York, NY 10012 (dates TBA)
- London: Second pop-up in November 2026 (details to be announced)
Holiday Promotions
While Nomasei doesn't always participate in Black Friday or Cyber Monday, they do offer special promotions during:
- End-of-season clearance
- Holiday gift-giving season
- Memorial Day
- Special anniversary sales
How to Save Money on Nomasei Purchases
1. Sign Up for the Newsletter
The easiest way to save is by subscribing to Nomasei's newsletter. Benefits include:
- 10% off your first purchase with code BIENVENUE or similar welcome codes
- Early access to sales
- Exclusive subscriber-only promotions
- New arrival notifications
- Style tips and outfit inspiration
2. Free Shipping Strategies
Maximize value by understanding Nomasei's shipping policy:
- Free shipping on international orders over €495
- Free USA shipping on orders over $495
- Orders typically arrive within 3-4 business days to US addresses
- Shipping from Paris to California can take as little as 3 days
Pro Tip: If you're close to the free shipping threshold, consider adding accessories like socks or care products to reach the minimum.
3. Take Advantage of Store Credit
While sale items aren't refundable for cash, Nomasei offers store credit, which can be strategic:
- Use credit toward full-price items during your next purchase
- Combine credit with promotional codes when possible
- Build credit from sale purchases to invest in statement pieces
4. Shop During Pop-Up Events
Visiting Nomasei's pop-up stores offers several advantages:
- Try before you buy, reducing return shipping costs
- Access to event-only discounts
- Personal styling advice from staff
- Avoid international shipping fees if shopping abroad
5. Follow on Social Media
Stay connected on Instagram and other platforms for:
- Flash sales and limited-time offers
- Community-shared discount experiences
- Style inspiration to make informed purchases
- Announcements of upcoming promotions
6. Shop End-of-Season Sales
Purchase styles from previous seasons at significant discounts:
- Up to 50% off select styles
- Additional promotions on already-reduced items
- Classic designs that remain stylish despite being from past seasons
7. Consider Pre-Loved Options
For budget-conscious shoppers, luxury consignment platforms like The RealReal offer authenticated Nomasei pieces at reduced prices:
- Discounts of 20-47% off retail
- Authenticated for quality assurance
- Sustainable choice reducing environmental impact
- Access to sold-out or discontinued styles
Finding Nomasei Coupons, Deals, and Offers
Official Coupon Codes
Nomasei periodically releases promotional codes, typically offering:
First-Time Customer Codes:
- BIENVENUE: 10% off first order
- WELCOME10: 10% off for new customers
Seasonal Codes:
- "LAST CALL": Additional 10% off when buying 2+ sale items
- Various 15% off codes for specific collections
Third-Party Coupon Websites
Several reputable coupon aggregators track Nomasei promotions:
- Valuecom: Lists up to 35 active codes, with the biggest discount reaching 70% off
- Knoji: Community-verified codes with 11+ active offers
- WorthEPenny: Up to 28 active offers with community testing
- Promocodes.com: Curated selection of 5+ verified codes
- Tenereteam: Hand-tested codes with real-time verification
How to Apply Discount Codes
Step-by-Step Guide:
- Visit your chosen coupon website
- Find a Nomasei code and click "Get Code" or "Copy Code"
- Shop normally on Nomasei.com
- Add desired items to your cart
- Proceed to checkout
- Look for the "Promo Code" or "Discount Code" box
- Paste your code and click "Apply"
- Verify the discount appears before completing purchase
Important Code Considerations
- Expiration dates: Always check if codes are current
- Terms and conditions: Some codes apply only to specific items
- One code per order: Most promotions don't stack
- Minimum purchase requirements: Some codes require spending thresholds
- New customer vs. returning: Certain codes work only for first-time buyers
Reddit and Community Codes
Check platforms like Reddit for:
- r/FrugalFemaleFashion
- r/Coupons
- Community-shared single-use codes
- Real-time reports on working promotions
Email and SMS Alerts
Enable notifications to receive:
- One-day flash sales
- Members-only exclusive codes
- Limited-quantity promotions
- Birthday discounts (if offered)
Payment Methods Accepted by Nomasei
Nomasei accepts multiple secure payment options to accommodate international customers:
Credit and Debit Cards
All major credit and debit cards are accepted, including:
- Visa
- Mastercard
- American Express
- Discover
PayPal
For added security and buyer protection, Nomasei accepts PayPal, offering:
- Secure transactions
- Buyer protection policies
- Easy dispute resolution if needed
- Option to pay with PayPal credit
Additional Payment Options
Depending on your location, Nomasei may offer:
- Apple Pay
- Google Pay
- Other regional secure payment methods
Payment Security
All transactions on Nomasei.com are secured with:
- SSL encryption for data protection
- Secure checkout process
- PCI compliance standards
- Privacy protection for financial information
Currency and International Payments
- Prices displayed in USD ($) for US customers
- Euro (€) pricing for European customers
- Automatic currency conversion available
- No hidden fees or surprise charges at checkout
Customer Reviews: Real Experiences from Nomasei Shoppers
Overall Satisfaction
With over 1,000 reviews on Trustpilot and maintaining excellent ratings, Nomasei customers consistently report high satisfaction levels.
What Customers Love
Exceptional Quality
"I have purchased several pairs of shoes and boots over many years and have been very happy with the comfort and beautiful craftsmanship." - Verified Customer
"The quality is fantastic, and the fit is perfect." - Recent Review
"Beautifully made boots of outstanding quality. Elegant, simple, and incredibly flattering." - TWIST Boots Customer
Unmatched Comfort
"I can't say enough about how high quality, elegant and comfortable they are - it's a feat to be able to combine all that in one shoe. Usually it's a compromise, but not with these." - Wedding Shoe Purchaser
"I have never worn a more perfect shoe than the NONO loafer... they are incredibly comfortable." - NONO Customer
"These shoes feel like wearing leather gloves on your feet." - ARIA Boots Owner
Perfect Fit
"I initially worried about ordering online, but the team helped me so much and I got the perfect fit on the first try." - First-Time Buyer
"The sizing information on the website was accurate, and shipping was fast." - Verified Purchase
"They fit perfectly and feel very well crafted." - Multiple Shoe Owner
Outstanding Customer Service
"I've never experienced this type of customer service before. It's extraordinary! They were so helpful and kind throughout the entire process of finding the right size." - International Customer
"The customer service is excellent. My questions are answered promptly, and the information is very helpful." - Repeat Customer
"Julia and Marine were amazingly helpful with all my fit questions." - NONO Loafer Buyer
"They treated me as if I was as important as their VIP clients ♡♡♡♡ Very beautiful experience ♡" - Verified Buyer
Fast Delivery
"From start to finish my order went smoothly being delivered within 10 days. No extra charge for tax or tariff." - US Customer
"The delivery was so quick, quicker than ordering items within the US, to a US address!" - International Order
"Perfect buying experience... Ordered on the weekend, by Wednesday, the boots arrived in California. All the way from France!" - California Buyer
Honest Feedback
While overwhelmingly positive, some customers note:
Sizing Considerations
"I love the quality and beauty of these shoes and boots. Once I got my size correct between France and US sizing - great consistent comfortable fit." - Repeat Buyer
Tip: Utilize Nomasei's customer service for sizing advice before ordering, especially for your first purchase.
Delivery Timing Variations
Some customers experienced longer delivery times than expected, though the brand actively communicates about delays and works to resolve issues promptly.
Price Point
While customers acknowledge the premium pricing, most agree the quality justifies the investment:
"They are expensive shoes, but the quality and comfort make them worth every penny." - Verified Customer
Celebrity and Influencer Endorsements
Nomasei has been spotted on:
- Blake Lively (Instagram DM inquirer)
- Nicole Kidman
- Kristen Stewart
- Camille Razat (Emily in Paris)
- Katie Holmes
- Tracee Ellis Ross
- Bella Hadid
Style Versatility
"I bought the all red boots this time with a tiny bit higher heel. I love them. They are casual yet glamorous and can be worn with anything." - Fashion Enthusiast
"The styles and colors are fun and unique!" - Longtime Customer
Return and Exchange Policy
Understanding Nomasei's return policy ensures a smooth shopping experience:
Standard Return Policy
15-Day Return Window:
- You have 15 days from delivery to change your mind
- Items must be in original condition
- Original packaging required
- Shoes must be unused
- All accessories and dust bags must be included
How to Initiate a Return
Step 1: Email hello@nomasei.com within 15 days of receiving your order
Step 2: Request your return form from customer service
Step 3: Customer service will provide:
- Return authorization
- Return shipping label (for some regions)
- Instructions for packaging items
Step 4: Ship items back according to instructions
Refund Processing
Timeline: Refunds are processed within 20 business days after Nomasei receives your return
Method: Refund issued to original payment method
Notification: You'll receive email confirmation when your refund is processed
Sale Items Return Policy
Important Distinction:
Regular Items: Full refund available
Sale/Last Chance Items:
- No cash refunds
- Store credit only
- Credit valid for future purchases
- Same 15-day return window applies
Exchange Policy
For exchanges:
- Email customer service with your exchange request
- Same 15-day window applies
- Exchanges processed based on availability
- Customer service will guide you through the process
Return Shipping Costs
Free Returns: Offered for many regions
Shipping Costs: When applicable, shipping costs are not refundable
Tip: Confirm return shipping policy for your location before purchasing
Quality Issues or Defects
If you receive damaged or defective items:
- Contact customer service immediately
- Provide photos of the issue
- Nomasei will arrange for replacement or full refund
- Return shipping covered by Nomasei for defects
Customer Service Hours
Available: Tuesday to Saturday, 10:00 AM to 6:00 PM (Paris time)
Contact Information
Email
General Inquiries: hello@nomasei.com
Customer Service: contact@nomasei.com
Expected Response Time: Within 24-48 hours during business days
Physical Locations
Paris Showroom
Address: 25 Boulevard Poissonnière, 75002 Paris, France
Hours: Monday to Saturday, 1:00 PM to 7:00 PM
Experience:
- Try on the complete collection
- Receive personalized styling advice
- Meet the Nomasei community
- Get expert sizing recommendations
Pop-Up Stores (2026)
Los Angeles:
- Dates: April 15-28, 2026
- Location: 642 N Robertson Blvd, West Hollywood, CA 90069
- Hours: Monday-Saturday 11:00 AM - 7:00 PM, Sunday 12:00 PM - 6:00 PM
New York:
- Location: 251 Elizabeth St., New York, NY 10012
- Dates: To be announced (third pop-up)
London:
- Dates: November 2026
- Details to be announced
Social Media
Stay connected on:
- Instagram: @nomasei
- Facebook: Nomasei
- Pinterest: For style inspiration
Website
Official Site: www.nomasei.com
Features:
- Complete product catalog
- Size guides
- Care instructions
- Company story and values
- Newsletter signup
Help Center
Online Support: help.nomasei.com/en-US
Access resources for:
- Sizing questions
- Product care
- Shipping information
- Return procedures
Frequently Asked Questions (FAQs)
About Products
Q: Are Nomasei shoes comfortable enough for all-day wear?
A: Yes! Comfort is a cornerstone of Nomasei's design philosophy. Even their stiletto heels were designed after years of research to ensure genuine comfort. Customers consistently report being able to wear Nomasei shoes all day and even dance in them all night.
Q: How do Nomasei shoes fit?
A: Most customers report that Nomasei shoes fit true to size. However, since sizing can differ between European and US standards, it's recommended to consult the size guide on their website or contact customer service for personalized sizing advice.
Q: What materials does Nomasei use?
A: Nomasei uses premium Italian leather sourced from Leather Working Group certified tanneries. Materials are carefully selected for quality, durability, and sustainability.
Q: Are Nomasei shoes handmade?
A: Yes, all Nomasei shoes are handcrafted by skilled artisans in Tuscany, Italy, within a 55-kilometer radius of their main factory.
Q: Do Nomasei shoes require a break-in period?
A: Many customers report that Nomasei shoes are comfortable from the first wear, though like all quality leather shoes, they become even more comfortable as they mold to your feet.
About Ordering
Q: Does Nomasei ship internationally?
A: Yes, Nomasei ships to many countries worldwide. Specific shipping options and costs are calculated during checkout based on your location.
Q: How long does shipping take?
A: Shipping times vary by location. US customers typically receive orders within 3-4 business days. International orders may take 7-14 business days.
Q: Are there customs fees for international orders?
A: Shipping policies and potential customs fees vary by destination. US customers report no unexpected tariff charges. Check with Nomasei for specific information about your country.
Q: Can I track my order?
A: Yes, you'll receive a tracking number via email once your order ships. All packages are processed and dispatched on working days (Monday-Friday).
About Pricing and Payments
Q: Why are Nomasei shoes more expensive than typical brands?
A: Nomasei's pricing reflects their commitment to ethical production, premium materials, skilled artisan labor, and sustainable practices. The brand prioritizes quality and longevity over fast fashion pricing.
Q: Does Nomasei offer payment plans?
A: Depending on your payment method, you may be able to use services like PayPal Credit. Check at checkout for available options.
Q: Will I see the price in my local currency?
A: The website displays prices in USD for US customers and Euros for European customers. Currency conversion is available for other regions.
About Care and Maintenance
Q: How do I care for my Nomasei shoes?
A: Nomasei provides care instructions with each purchase. They also sell specialized care products designed for their leather. General tips include:
- Store in dust bags when not in use
- Use shoe trees to maintain shape
- Clean with appropriate leather care products
- Avoid excessive moisture
- Professional cleaning for stubborn stains
Q: Can Nomasei shoes be resoled?
A: As high-quality leather shoes, Nomasei footwear can typically be resoled by professional cobblers, extending their lifespan significantly.
About Sustainability and Ethics
Q: Is Nomasei a sustainable brand?
A: Nomasei is committed to sustainability through:
- Local production reducing transportation emissions
- Eco-designed factory with natural cooling systems
- Recycled packaging
- Leather Working Group certified tanneries
- Slow fashion model focused on longevity
Q: Where are Nomasei shoes made?
A: All Nomasei shoes are manufactured in Tuscany, Italy, between Florence and Pisa, with all production stages occurring within a 55-kilometer radius.
Q: Does Nomasei use vegan materials?
A: Currently, Nomasei primarily uses leather. While they don't offer fully vegan options, they prioritize sustainable and ethical sourcing practices.
About Sales and Promotions
Q: When does Nomasei have sales?
A: Nomasei typically offers:
- End-of-season sales
- "Last Chance" promotional events
- Newsletter subscriber exclusives
- Occasional holiday promotions
Q: How can I get 10% off my first order?
A: Sign up for the Nomasei newsletter to receive a welcome code (typically BIENVENUE or WELCOME10) for 10% off your first purchase.
Q: Can I combine multiple discount codes?
A: Generally, only one promotional code can be used per order. Check the specific terms of each code.
About Customer Service
Q: What if I receive damaged shoes?
A: Contact customer service immediately at hello@nomasei.com with photos of the damage. Nomasei will arrange for replacement or full refund, including return shipping costs.
Q: Can I cancel my order after placing it?
A: Contact customer service as soon as possible. If your order hasn't shipped yet, cancellation may be possible.
Q: What if the shoes don't fit?
A: You have 15 days to return or exchange items. Contact customer service for sizing exchanges—they're known for being extremely helpful with fit issues.
Is Nomasei Worth the Investment?
After examining every aspect of Nomasei—from their commitment to ethical production and exceptional craftsmanship to their glowing customer reviews and thoughtful customer service—the answer is clear: for those seeking luxury footwear that combines style, comfort, and sustainability, Nomasei is absolutely worth the investment.
Why Choose Nomasei?
Exceptional Quality: Handcrafted in Italy using premium materials and traditional techniques, these shoes are built to last for years, not seasons.
Uncompromising Comfort: From loafers to stilettos, Nomasei proves that you don't have to sacrifice comfort for style.
Ethical Production: Complete transparency in their supply chain, sustainable practices, and fair treatment of workers.
Timeless Design: Classic silhouettes with modern touches ensure your Nomasei shoes remain stylish year after year.
Outstanding Customer Service: Personalized attention, helpful sizing advice, and responsive support make shopping worry-free.
Value Retention: High-quality construction means your shoes can be repaired and maintained, providing years of wear.
Making the Most of Your Purchase
To maximize value:
- Sign up for the newsletter for 10% off your first order
- Read customer reviews for each style to understand fit and comfort
- Contact customer service with sizing questions before ordering
- Care for your shoes properly using Nomasei's care products
- Watch for seasonal sales to invest in multiple pairs
- Consider versatility when choosing colors and styles
Final Thoughts
In an era of fast fashion and disposable footwear, Nomasei stands as a testament to what luxury should be: beautiful, comfortable, responsibly made, and built to last. Whether you're investing in your first pair of NONO loafers or adding another style to your collection, you're not just buying shoes—you're investing in artisanal craftsmanship, sustainable fashion, and timeless elegance.
The Nomasei community of loyal customers, celebrity fans, and fashion insiders all agree: these shoes are special. They're the kind of investment pieces that elevate your entire wardrobe, provide comfort through long days and nights, and become faithful companions for years to come.
Ready to experience the Nomasei difference? Visit www.nomasei.com to explore the collection, and don't forget to use code BIENVENUE for 10% off your first order. Your feet—and your closet—will thank you.
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