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In the ever-evolving landscape of online beauty shopping, one name consistently rises above the competition: Notino. Whether you're hunting for that signature scent, restocking your skincare essentials, or exploring the latest makeup trends, Notino stands as the largest European online store selling cosmetics and perfumes, offering products from more than 1,500 global brands.
Founded in 2004 by entrepreneur Michal Zamec in the Czech Republic, Notino has transformed from a small startup into an international beauty powerhouse. Today, the platform serves millions of customers across multiple countries, delivering an extensive range of fragrances, skincare, haircare, makeup, and wellness products directly to your doorstep.
What sets Notino apart is its commitment to accessibility—the belief that premium beauty should be available to everyone at competitive prices. This philosophy has propelled the company's rapid expansion across 16 different countries, employing over 500 professionals dedicated to providing personalized attention to each customer.
The platform's success hasn't gone unnoticed. Notino has received multiple awards from prestigious consulting firm Deloitte through the Deloitte Technology Fast 50 program in Central Europe, recognizing it as one of the fastest-growing technology companies in the region. The company earned this distinguished honor in both 2013 and 2014, and even secured a spot in the program's "Big 5" category.
In this comprehensive guide, we'll explore everything you need to know about shopping at Notino—from navigating their vast product selection to maximizing your savings through strategic shopping techniques. Whether you're a first-time visitor or a loyal customer looking to get more value from your purchases, this guide will equip you with insider knowledge to enhance your Notino shopping experience.
About Notino: A Global Beauty Destination
The Notino Story
From its humble beginnings in Brno, Czech Republic, Notino has grown into a trusted destination for beauty enthusiasts worldwide. What started as a vision to democratize access to luxury fragrances and cosmetics has evolved into a sophisticated e-commerce platform that combines technology, logistics excellence, and customer-centric service.
The company's headquarters remain in Brno at 1301/2 Machova Street, but its reach extends far beyond Central Europe. Notino operates dedicated websites for the United Kingdom, United States, Ireland, Netherlands, Switzerland, Denmark, Sweden, Italy, and numerous other countries, each tailored to local preferences and shopping habits.
What Makes Notino Different?
Unparalleled Product Range
Notino carries almost everything in stock from more than 1,500 global brands, spanning luxury houses to accessible everyday brands. From high-end names like Gucci, Hermès, Prada, Dior, and Yves Saint Laurent to beloved accessible brands like L'Oréal Paris, NYX, Avon, and Max Factor, the platform offers something for every budget and preference.
The selection extends across multiple categories:
- Fragrances: Designer perfumes, niche scents, eau de toilettes, aftershaves
- Skincare: Cleansers, serums, moisturizers, anti-aging treatments, sunscreens
- Haircare: Shampoos, conditioners, styling products, treatments
- Makeup: Foundations, lipsticks, eyeshadows, mascaras, brushes
- Body Care: Lotions, shower gels, deodorants, hand creams
- Men's Grooming: Shaving products, colognes, skincare
- Wellness: Supplements, oral care, aromatherapy
Authenticity Guaranteed
One of the most critical concerns when shopping for beauty products online is authenticity. Notino addresses this by working directly with authorized distributors and maintaining strict quality control measures. The platform is recognized as an authorized retailer by major beauty conglomerates, ensuring every product bearing a luxury label is genuine.
Technology-Driven Shopping Experience
Notino leverages technology to enhance the customer journey. The platform features a Virtual Try On tool, which shows you how a given shade of lipstick, foundation or eyeshadow will look on you thanks to the selfie mode on your camera. This innovative feature reduces the guesswork involved in online beauty shopping, helping customers make confident color selections.
The Notino mobile app takes convenience further with app-exclusive offers, personalized recommendations based on your shopping history, and streamlined checkout processes. Available on both iOS and Android, the app has garnered praise for its clean interface and user-friendly design.
Fast, Reliable Delivery
Notino usually sends packages the same day, a remarkable feat for an operation of this scale. The company's efficient warehousing and logistics systems enable rapid order processing, with most European customers receiving their purchases within 2-4 business days.
Notino also offers flexible delivery options, allowing customers to choose from home delivery, post office pickup, or locker box collection. In many markets, customers can even select their preferred courier service—a level of control that sets Notino apart from competitors.
Featured Products: Best-Sellers and Must-Haves
Navigating Notino's vast catalog can feel overwhelming, so let's explore some standout categories and products that consistently earn rave reviews from beauty enthusiasts.
Fragrance Favorites
Perfumes remain Notino's cornerstone category. The platform offers thousands of fragrances across all olfactory families—from fresh citrus to warm orientals, delicate florals to bold leathers.
Top-Selling Women's Fragrances:
The classic appeal of designer scents remains strong. Popular choices include Calvin Klein's euphoric compositions, Hugo Boss's sophisticated blends, and Armani's elegant creations. Yves Saint Laurent's iconic fragrances, particularly the Black Opium and Libre lines, consistently rank among bestsellers.
For those seeking unique scents beyond mainstream offerings, Notino stocks niche perfume houses that create artisanal fragrances with distinctive character and superior longevity. These specialized brands often use higher concentrations of premium ingredients, resulting in more complex and longer-lasting scents.
Top-Selling Men's Fragrances:
Male grooming has exploded in recent years, and Notino's men's fragrance selection reflects this trend. Hugo Boss Bottled, Calvin Klein Eternity, and Tommy Hilfiger classics remain perennial favorites. Newer launches from brands like Versace, Burberry, and Diesel continue to attract attention with their modern interpretations of masculine scent profiles.
Unisex Fragrances:
The rise of gender-neutral perfumery has brought exciting new options to the market. These fragrances focus on quality ingredients and universal appeal rather than traditional gender marketing. Many niche houses specialize in this category, creating scents that celebrate individuality.
Skincare Stars
Popular skincare products from brands like Lancôme, Kérastase, and Estée Lauder dominate Notino's beauty category. The platform recognizes that skincare is increasingly treated as an investment in long-term skin health rather than a superficial concern.
Cleansers and Micellar Waters:
Effective cleansing forms the foundation of any skincare routine. Micellar waters from Bioderma and Garnier continue to be customer favorites for their gentle yet thorough cleansing action. These products attract those seeking efficient routines without compromising on effectiveness.
Serums and Treatments:
Targeted treatments addressing specific concerns like hyperpigmentation, fine lines, or dehydration represent a high-growth category. Products containing ingredients like niacinamide, retinol, vitamin C, and hyaluronic acid are particularly sought-after by informed consumers.
Moisturizers:
From lightweight gel-creams for oily skin to rich, nourishing formulas for dry complexions, Notino's moisturizer selection caters to every skin type. Brands like CeraVe, La Roche-Posay, and Clinique dominate this category with their dermatologist-recommended formulations.
Sun Protection:
The importance of daily SPF has never been more understood. Notino stocks a comprehensive range of sunscreens, from elegant facial formulas that sit beautifully under makeup to broad-spectrum body sunscreens for outdoor activities.
Haircare Heroes
Healthy, beautiful hair requires quality products formulated for specific hair types and concerns.
Professional-Grade Shampoos and Conditioners:
Brands like Kérastase, Redken, and Paul Mitchell bring salon-quality results to home haircare. These professional formulations address everything from color protection to damage repair, volume enhancement to frizz control.
Hair Masks and Treatments:
Intensive treatments provide the extra nourishment that damaged or stressed hair needs. Weekly hair masks from brands like Moroccanoil, Olaplex, and Briogeo have cult followings among beauty enthusiasts.
Styling Products:
From heat protectants to finishing sprays, texturizing pomades to smoothing serums, Notino's styling category helps customers achieve salon-worthy results at home.
Makeup Must-Haves
Makeup trends constantly evolve, but certain products maintain their status as essential items in beauty arsenals worldwide.
Foundation and Base Products:
The quest for the perfect foundation drives significant traffic to Notino's makeup section. Brands like MAC, Estée Lauder, and Makeup Revolution offer options ranging from sheer tinted moisturizers to full-coverage foundations.
Lip Products:
From long-wearing liquid lipsticks to hydrating lip oils, comfortable lip balms to bold statement shades, the lip category offers endless options for expression and care.
Eye Makeup:
Mascara remains one of the most-purchased makeup items globally, with formulas promising length, volume, curl, or all three. Eyeshadow palettes from brands like Urban Decay and Too Faced enable creative looks for any occasion.
Sales Events: When to Shop for Maximum Savings
Strategic timing can significantly reduce your beauty spending at Notino. Understanding the retailer's promotional calendar helps you plan purchases around the best deals.
Weekly Offers and Flash Sales
Every week, Notino has new offers on fragrance, beauty, and even popular gift sets. These rotating promotions spotlight different product categories, brands, or seasonal items. The "Offers of the Week" section on the website is updated regularly, featuring discounts that typically range from 15% to 40% off regular prices.
Flash sales represent Notino's most time-sensitive promotions. Notino typically runs 2-3 flash sales per month, with each lasting between 24-72 hours. These limited-time events often feature specific brands at significant discounts, sometimes reaching 30% or more off. Following Notino on social media or subscribing to their newsletter ensures you won't miss these opportunities.
Seasonal Sales Patterns
Certain times of year consistently bring deeper discounts across Notino's entire catalog.
January Sales:
Post-holiday sales represent one of the year's best opportunities for bargain hunters. January and September have historically featured the highest average discount percentages at Notino. After the gift-giving season concludes, retailers clear inventory to make room for new launches, resulting in substantial markdowns.
Summer Sales:
As seasons transition, beauty brands release new collections, creating opportunities for discounts on previous season's stock. Summer sales often focus on sun care, lighter fragrances, and refreshing skincare products.
Black Friday and Cyber Monday:
Notino has a dedicated page for Black Friday deals, making it easy to access special offers during this major shopping event. Discounts during this period can reach up to 70% on select items, with sitewide promotional codes offering additional savings.
The Black Friday sale period typically begins earlier each year, sometimes starting in mid-November and extending through Cyber Monday. This extended timeframe gives shoppers more opportunities to secure desired products before they sell out.
Valentine's Day:
Romance-themed gift sets and classic fragrances see special promotions around February 14th. This is an excellent time to purchase perfumes and cologne at reduced prices.
International Women's Day:
March 8th brings promotions specifically targeting women's beauty products, from skincare to fragrances to cosmetics.
Christmas and Holiday Season:
November through December features extensive promotions on gift sets, which often provide better value than purchasing products individually. Notino sells reduced-price gift sets and Notino Boxes that include a mix of skincare products, hair care, and home fragrances.
App-Exclusive Offers
Notino offers app-only deals with direct access to the best prices, special offers created just for app users. Downloading the Notino mobile application unlocks access to promotions not available on the desktop website. These app-exclusive deals can include:
- Early access to new product launches
- Additional discount percentages on sale items
- Special bundling offers
- Free samples with purchase
- Birthday discounts for app users
Free Delivery Promotions
Notino offers free delivery with selected products. When you add qualifying bestsellers to your cart, Notino covers the shipping cost for your entire order. This promotion rotates among different products, so checking which items currently offer free delivery can help you plan larger orders more economically.
How to Save Money: Smart Shopping Strategies
Beyond taking advantage of sales events, several strategies can help you maximize value when shopping at Notino.
Newsletter Subscription Benefits
Subscribe to the Notino newsletter to get deals, seasonal sales alerts, and sitewide discount offers sent straight to your inbox. New subscribers often receive a welcome discount code, typically offering 5-10% off their first purchase.
The newsletter provides advance notice of upcoming promotions, allowing you to plan purchases strategically. It also features exclusive subscriber-only codes not advertised publicly on the website.
Birthday Month Rewards
Notino's birthday discounts typically range from 15-20% off a single purchase, with some users reporting receiving free gifts with purchase as well. To take advantage of this benefit, ensure your birth date is registered in your Notino account at least one month before your birthday.
Birthday codes usually have a limited redemption window, often expiring within 30 days, so plan to use them on significant purchases rather than small orders.
Price Comparison Shopping
Comparing prices before purchasing can yield savings of 15-25% on identical items available at competing retailers. While Notino's prices are generally competitive, occasionally other retailers may offer the same product at a lower price, especially during competing promotional periods.
Before major purchases, especially of higher-priced items like luxury fragrances or professional haircare sets, investing a few minutes in price comparison can result in substantial savings.
Strategic Purchase Timing
Understanding product cycles and seasonal patterns helps optimize purchase timing:
New Product Launches: When brands release new versions or reformulations of existing products, older versions often go on sale. If you're not concerned about having the latest packaging or minor formula updates, waiting for these clearance periods can save 30-50%.
Fragrance Buying Patterns: Fragrance products specifically see their deepest discounts during the Winter Sale and pre-Christmas period, while skincare products are often heavily discounted during the January sales events. Planning your fragrance purchases for November and December, and skincare restocking for January, aligns with these discount patterns.
End of Season Sales: Just as fashion retailers discount winter coats in spring, beauty retailers often reduce seasonal items as the calendar turns. Sun care products see markdowns in autumn, while rich body creams may be discounted in summer.
Bulk Buying Opportunities
For products you use regularly—whether that's your signature fragrance, daily shampoo, or trusted moisturizer—buying in bulk during promotional periods can yield significant long-term savings.
Calculate the per-unit cost of products when they're on sale versus full price. If your favorite mascara is 30% off and you know you'll use three tubes over the next year, purchasing multiple during the sale event makes financial sense, provided the product won't expire before you can use it.
Gift Set Value Analysis
Gift sets often include a mix of full-size and travel-size products at prices lower than purchasing items individually. Even if you're shopping for yourself rather than giving gifts, these curated sets can offer excellent value.
Evaluate whether you'll actually use all items in a set before purchasing. A gift set containing a perfume, body lotion, and shower gel offers great value only if you'll use all three products. Otherwise, you're paying for items that will sit unused.
Discovery and Sample Programs
Try before you buy with Notino Discovery Boxes. These curated sample collections allow you to test multiple products before committing to full-size purchases. Discovery boxes are particularly valuable for fragrance exploration, where personal chemistry significantly affects how a scent develops on your skin.
Additionally, many skincare and health and beauty items include a bonus gift at no extra cost. These free gifts often include deluxe samples or travel sizes of complementary products, allowing you to try new items risk-free.
Account Creation Benefits
Creating a Notino account unlocks several advantages beyond faster checkout:
- Access to exclusive member-only promotions
- Order history for easy reordering
- Wishlist functionality to track desired items and monitor price changes
- Personalized recommendations based on purchase history
- Early notification of restocks for out-of-stock items
Social Media Following
Notino promotions can surface in a few different ways on social media, including directly from official Notino channels (typically tied to a broader campaign or seasonal push), and through paid partnerships, ambassadors, or creators.
Following Notino's official accounts on Facebook, Instagram, and other platforms provides access to platform-specific promotional codes, contest entries, and first looks at new product launches.
Finding Coupons, Deals, and Offers: A Step-by-Step Guide
Successfully locating and applying Notino discount codes requires knowing where to look and understanding how these promotions work.
Official Notino Sources
Notino's Coupons Page:
Find active Notino promo codes easily on the Coupons page. This page lists all current promotions and offers. Navigate to this dedicated section directly from the Notino website to view currently active codes along with their terms and conditions.
Homepage Banner:
Scrolling through the homepage banner showcases limited-time Notino discount codes, current promotions, and new product highlights. The rotating carousel at the top of the homepage frequently advertises time-sensitive offers and promotional codes.
Newsletter Communications:
Notino sends discount codes to returning customers as a thank you for their purchases, and also includes them in newsletters. These codes are often exclusive to email subscribers and may offer higher discount percentages than publicly advertised codes.
Third-Party Coupon Aggregators
Several reputable coupon websites compile and verify Notino promotional codes:
Discount Percentages:
Verified discounts have averaged 22.5% over the past 90 days, with a higher-value discount currently available at 30% off. These platforms test codes regularly to confirm they're working before listing them.
Code Verification Systems:
Failed codes are automatically down-ranked to save time, while real-time feedback helps maintain code accuracy. This community-driven approach increases your likelihood of finding working codes.
Historical Data:
Some platforms provide historical discount data, helping you understand whether current offers represent good value or whether waiting for better promotions makes sense.
Understanding Code Categories
Not all Notino discount codes function identically. Understanding the different types helps set appropriate expectations:
Percentage-Off Codes:
These offer a specific percentage discount, commonly ranging from 10% to 30% off your total purchase. Some percentage codes apply sitewide, while others restrict usage to specific categories or brands.
Monetary-Off Codes:
Rather than a percentage, these codes provide a fixed monetary discount, such as £10 off orders over £50. These often work well for larger purchases where the fixed discount represents good value.
Free Shipping Codes:
These codes waive delivery charges, which can represent significant savings, especially for smaller orders where shipping costs constitute a substantial percentage of the total.
Gift With Purchase Codes:
Some promotional codes trigger free gifts or samples when applied, adding value without reducing the purchase price.
Category-Specific Codes:
Certain codes apply only to particular product categories—fragrances, skincare, makeup, or specific brands. These targeted promotions often offer deeper discounts within their limited scope.
How to Apply Discount Codes
The process for applying promotional codes at Notino is straightforward:
- Add desired items to your shopping basket
- Proceed to the checkout page
- Locate the "Enter Coupon Code" or "Promo Code" field
- Paste or type your code exactly as provided (codes are case-sensitive)
- Click "Apply" or "OK" to activate the discount
- Verify that the discount has been applied before completing your purchase
If you encounter any problems using your Notino gift voucher or promo code, contact Customer Support for assistance resolving the issue.
Code Stacking and Restrictions
While many Notino discount codes apply only to full-priced items, there are occasional promotions where codes are stackable with sale items. Always read the fine print or test codes at checkout to determine if additional discounts apply to already-reduced merchandise.
Most promotions allow only one code per transaction. However, some offers permit combining a percentage-off code with free shipping promotions. The checkout process will indicate whether codes can be combined.
Common Code Issues and Solutions
If a code doesn't work, several factors might be responsible:
Expiration: Many codes have limited validity periods. Even recently found codes may have expired between when they were posted and when you attempt to use them.
Minimum Purchase Requirements: Some codes activate only when your order reaches a specified threshold, such as £50 or £75.
Category Restrictions: Codes may exclude sale items, specific brands, or certain product categories.
User Restrictions: Some codes work only for first-time customers or newsletter subscribers.
Regional Limitations: Codes issued for Notino UK may not function on Notino US or other regional sites.
Gift Vouchers
Simply buy a Notino gift voucher and let recipients pick what they really want. The voucher is valid for 12 months from the date it was issued, and the value cannot be divided and used on separate orders. Gift vouchers function similarly to promotional codes at checkout but represent prepaid value rather than discounts.
Payment Methods: Flexible Options for Every Shopper
Notino supports multiple payment methods to accommodate diverse customer preferences and regional variations.
Credit and Debit Cards
Major credit and debit cards are accepted across all Notino platforms, including:
- Visa
- Mastercard
- American Express (in some regions)
- Maestro
Card payments process securely through encrypted connections, protecting your financial information during transactions.
Digital Wallets
For customers who prefer not to enter card details for each purchase, digital wallet options provide convenient alternatives:
- PayPal
- Apple Pay (on iOS devices and Safari browser)
- Google Pay (on Android devices and Chrome browser)
These payment methods leverage existing accounts, streamlining the checkout process while maintaining security.
Bank Transfers
In some regions, Notino accepts direct bank transfers, though this method typically requires longer processing times before orders ship.
Buy Now, Pay Later Services
Depending on your location, Notino may partner with services like Klarna or Afterpay, allowing you to split purchases into interest-free installments. This option makes larger purchases more manageable by spreading payments over several weeks or months.
Security Measures
Notino implements industry-standard security protocols to protect customer payment information:
- SSL encryption for all data transmission
- PCI-DSS compliance for handling card information
- Two-factor authentication support for account access
- Fraud detection systems monitoring unusual transaction patterns
Notino charges sales tax for merchandise ordered on this website based on Great Britain sales tax rate. If the tax rate changes before the conclusion of the purchase agreement or before the shipment of goods, the customer shall be obliged to settle any purchase price underpayment, or Notino shall promptly send an email asking where to pay any purchase price overpayment.
Customer Reviews: Real Experiences from Real Shoppers
Understanding authentic customer experiences provides valuable insight into what shopping with Notino truly entails.
Positive Feedback Patterns
Evaluating 1,454 reviews, most reviewers were somewhat happy with their experience overall on Trustpilot UK. Several themes emerge consistently in positive reviews:
Competitive Pricing:
Customers frequently highlight the competitive pricing and wide selection of products available, often finding items they can't get elsewhere. Many reviewers specifically mention Notino's ability to offer luxury brands at prices significantly lower than department stores or other online retailers.
One satisfied customer shared: "I'd been looking for Abyan for about a year. I finally found it on Notino's website for about $27, ordered it, got it about a week later, and was able to track it the whole way. I'm very happy with my purchase and will absolutely order from them again".
Product Variety:
Many appreciate the ease of ordering through the website and quick delivery, with products often arriving well-packaged and in good condition. The breadth of selection allows customers to find niche brands and products unavailable through mainstream retailers.
Fast Delivery:
Customers frequently praise the wide selection of products, competitive pricing, and overall efficiency of the delivery service. Multiple reviewers note receiving orders within 3-5 business days, with some reporting same-day dispatch.
One customer noted: "I want to sincerely congratulate Notino. The app is extremely well put together. What really sets Notino apart is the way they handle delivery. They give you real options: you can choose to have your parcel delivered to a post office, locker box, or even choose which delivery company you want to use".
Product Authenticity:
Reviewers regularly confirm receiving genuine products from authorized brands. This authenticity assurance is crucial in an era where counterfeit beauty products proliferate online.
Critical Feedback Patterns
Negative reviews, while less common, reveal consistent concerns that potential customers should consider:
Customer Service Challenges:
Some reviewers report: "I ordered 2 beauty products, which both arrived smashed. I was refused a refund or replacement under my Consumer Rights and instead the supervisor wanted to engage in email pingpong".
Customer service response times and resolution satisfaction vary significantly in reviews. While some customers report helpful, efficient service, others describe frustrating experiences attempting to resolve issues.
Delivery Issues:
Complaints mention "terrible experience with Notino! Orders arrive late and items are missing from the packages. In one order I even received a mirror frame without the actual mirror inside".
Though relatively uncommon, delivery problems—including damaged items, missing products, or packages not arriving—appear in a subset of reviews. These issues often stem from courier handling rather than Notino's packaging.
Return Policy Concerns:
Reviews mention "poor returns policy, customer service doesn't really read what you send, sending soiled goods as new, expect you to get gift vouchers instead of refunds for damaged goods".
The returns process represents a pain point for some customers, particularly regarding who bears return shipping costs and the timeframe for processing refunds.
Geographic Variations
Customer satisfaction levels show some regional variation. European markets closer to Notino's Czech operations generally report more positive experiences regarding delivery speed and customer service responsiveness than more distant markets like the United States.
Review Platform Scores
Across multiple review platforms, Notino maintains generally positive ratings, though scores vary by region:
- UK Trustpilot: Mixed reviews with praise for prices and selection alongside concerns about customer service
- Ireland Trustpilot: Considering 437 reviews, reviewers overwhelmingly had a great experience with this company
- European platforms: Generally higher satisfaction scores, particularly for delivery speed
Balanced Perspective
When evaluating customer reviews, consider:
Volume Effect: Larger retailers naturally accumulate more negative reviews in absolute terms, even if their percentage of dissatisfied customers remains low.
Selection Bias: Customers experiencing problems are more motivated to leave reviews than those with unremarkable positive experiences.
Issue Resolution: Some initially negative reviews receive updates after Notino addresses problems, demonstrating the company's willingness to rectify issues.
Reasonable Expectations: International e-commerce inherently involves variables beyond a retailer's control, including customs, international shipping, and regional regulations.
Return and Exchange Policy: Know Your Rights
Understanding Notino's return policy before making purchases helps set appropriate expectations and enables smooth transactions if issues arise.
Statutory Right to Withdraw
Notino allows customers to withdraw from a purchase within 14 days from the day of delivery. Send products to EXPANDECO – NOTINO, 63B Hardinge Road, TN24 8HB Ashford, Kent immediately or within 14 days at the latest.
This withdrawal right applies to most products and represents your standard consumer protection under UK distance selling regulations. During this 14-day period, you may return products for any reason, provided they meet the conditions outlined below.
Return Conditions
Hygiene Products:
Products cannot be returned due to hygienic purposes (e.g., open beauty products and other goods which come in direct contact with the skin). This restriction is standard across the beauty industry and applies to items like:
- Opened perfumes or fragrances
- Used makeup products (lipsticks, mascaras, foundations)
- Opened skincare items
- Unwrapped bath and body products
Unopened products in their original sealed packaging may be returned within the 14-day window, even if they're classified as hygiene products.
Product Condition:
You are responsible for the reduction of the value of products which result from using these products in a way that exceeds the necessary familiarization with the properties and functionality of the products.
This means you can test a product to determine if you like it—for example, applying a small amount of fragrance to assess the scent—but cannot use the product extensively and then return it. The product should be in saleable condition, with minimal use that doesn't significantly diminish its value.
Gift-Wrapped Items:
It is no longer possible to withdraw from the service contract once the item has been wrapped, as the service has already been provided. You also cannot withdraw from a contract concerned with gift-wrapped goods if the products have already been gift-wrapped.
Return Process
To initiate a return:
- Contact Notino customer service within 14 days of receiving your order
- Explain your reason for returning (though you're not required to provide justification during the withdrawal period)
- Securely package the item(s) in their original packaging if possible
- If you have received an additional free item ("gift"), it is necessary to also return this gift
- Ship the package to the return address provided
- Retain shipping proof until your refund is processed
Refund Timeline and Method
Notino will reimburse you for the purchase price of goods within 14 days from the day of withdrawal at the latest. However, they can postpone the payment in accordance with the law until the goods are returned.
Refunds are processed back to the original payment method. If you paid by credit card, the refund returns to that card. If you used PayPal, the refund goes to your PayPal account.
Shipping Cost Reimbursement:
If you withdraw within the first 14 days from the delivery of the goods, you are entitled to be reimbursed for the expenses related to delivery in the amount that corresponds with the cheapest available mode of delivery.
This means if you selected expedited shipping, you'll be refunded the cost of standard shipping, not the premium shipping option. If you withdraw after the initial 14-day period (due to product defects, for example), shipping costs may not be refunded.
Complaints Procedure
For defective products or delivery issues:
Notino will make a decision on complaints without delay. The processing of the complaint including defect removal will not exceed ordinarily 30 days. Otherwise, you shall be entitled to withdraw from the purchase agreement.
Priority Complaints Service:
Notino offers the option to purchase the "Priority complaints" service to customers. If the customer purchases this service when placing the order, their complaint about a shipment delivery will be resolved on the 3rd day at the latest after duly reporting the complaint including necessary documentation.
With Priority complaints, Notino sends brand new replacement products or, if the customer prefers, provides compensation in the form of a discount voucher.
Important Considerations
Return Shipping Costs:
Notino does not offer free returns and exchanges. You are responsible for the cost of return shipping unless the return is due to Notino's error (wrong item sent, damaged goods, etc.).
Calculate whether the cost of return shipping justifies returning lower-priced items. For expensive purchases, return shipping costs are negligible relative to the refund. For smaller purchases, return shipping might cost more than simply keeping the unwanted item.
International Returns:
Return procedures and costs can be significantly higher for international orders, particularly those shipped to non-European countries. Factor this consideration into purchasing decisions when ordering from abroad.
Contact Information: Getting Help When You Need It
Multiple channels enable you to reach Notino's customer service team.
Phone Support
Customer Service: 02 03 769 2779, available Monday-Friday: 9am - 4pm.
Phone support provides the fastest route to speaking with a representative for urgent issues or complex questions. Note that hours are UK time and the service operates on weekdays only.
Email Support
Email: info@notino.co.uk
Email support works well for non-urgent inquiries, detailed questions, or issues requiring documentation like photos of damaged products. Response times typically range from 24-48 hours during business days.
Website Contact Form
Notino's website includes a contact form accessible through the "Contact Us" page. This form routes your inquiry to the appropriate department based on your selected issue category.
Social Media
Notino maintains active social media presence on:
- Facebook (facebook.com/notino.co.uk)
- Instagram
- Twitter
While social media channels aren't official customer service routes, they can sometimes facilitate faster responses for simple questions or escalate issues that haven't been resolved through standard channels.
App Support
The Notino mobile app includes integrated customer service features, allowing you to track orders, initiate returns, and message support directly through the interface.
Important Note
The Brno address does not serve as a return address, shop, or customer support centre. Always use the designated return address for UK customers in Ashford, Kent, rather than sending items to the Czech headquarters.
Frequently Asked Questions
Is Notino legitimate and trustworthy?
Yes, Notino is a legitimate, authorized retailer established in 2004. The company works directly with brand owners and authorized distributors to ensure product authenticity. Notino is recognized as an authorized retailer by major beauty brands and has received industry awards for its growth and service.
Are the products on Notino authentic?
Notino guarantees product authenticity. The platform sources products from official distributors and brand partnerships. Multiple customer reviews confirm receiving genuine products, and brand owners have verified Notino's authorized retailer status.
Does Notino offer free shipping?
Notino offers free delivery with selected products. Buy at least one of the bestsellers with free delivery and Notino will cover the shipping fee of your entire order. The free shipping threshold and eligible products vary by region and change regularly, so check the website for current offers.
How long does delivery take?
Packages are usually sent the same day, with most European customers receiving orders within 2-4 business days. UK orders typically arrive within 3-5 business days. International shipping to the US and other distant markets takes longer, usually 7-14 business days.
Can I track my order?
Yes, Notino provides tracking information for all orders. You'll receive tracking details via email once your order ships. You can also check order status by logging into your account on the website or app.
What payment methods does Notino accept?
Notino accepts major credit and debit cards (Visa, Mastercard, Maestro), PayPal, Apple Pay, Google Pay, and in some regions, buy-now-pay-later services like Klarna.
How do I find working promo codes?
Find active Notino promo codes on the Coupons page, which lists all current promotions and offers. Additionally, subscribe to the newsletter for exclusive codes sent directly to your inbox.
Can I return opened beauty products?
Products cannot be returned due to hygienic purposes, such as open beauty products and other goods which come in direct contact with the skin. Unopened products in original sealed packaging can be returned within 14 days of delivery.
How long do I have to return items?
You may withdraw from a purchase within 14 days from the day of delivery. This statutory right applies to most products, though opened hygiene products are excluded.
Who pays for return shipping?
Notino does not offer free returns and exchanges. Customers bear the cost of return shipping unless the return is due to Notino's error (defective product, wrong item sent, damaged goods).
How long does it take to receive a refund?
Notino will reimburse you for the purchase price within 14 days from the day of withdrawal at the latest. Refunds return to your original payment method.
Does Notino have physical stores?
No, Notino operates exclusively as an online retailer. This direct-to-consumer model enables the company to offer lower prices by eliminating physical retail overhead costs.
How can I tell if a product is in stock?
Product pages clearly indicate stock status. Items available for immediate purchase show "In Stock" or "Add to Basket." Out-of-stock items display "Out of Stock" with an option to receive notifications when they become available again.
Can I cancel my order?
Order cancellation is possible if the order hasn't been processed yet. Some reviewers mention requesting cancellation shortly after placing orders, though responses vary depending on how quickly the order entered the fulfillment system. Contact customer service immediately if you need to cancel an order.
Does Notino sell expired products?
Notino maintains quality control standards to prevent selling expired products. However, isolated incidents appear in reviews. If you receive a product near or past its expiration date, contact customer service immediately for replacement or refund.
Are gift sets worth buying?
Gift sets often include a mix of full-size and travel-size products at prices lower than purchasing items individually. They provide good value if you'll use all included items. Calculate the per-unit cost to determine whether the set offers genuine savings.
Can I use multiple discount codes on one order?
Most orders allow only one promotional code per transaction. However, some stores allow combining a percentage code with free shipping offers. The checkout process will indicate whether codes can be combined.
What should I do if a discount code doesn't work?
First, check the code's terms and conditions for minimum purchase requirements, expiration dates, or category restrictions. Ensure you've typed the code correctly (codes are case-sensitive). If problems persist, contact Customer Support for assistance.
Does Notino offer customer loyalty programs?
While Notino doesn't have a traditional points-based loyalty program, the company sends discount codes to returning customers as a thank you for their purchases. Newsletter subscribers and app users receive exclusive offers unavailable to non-subscribers.
Can I purchase gift vouchers?
Simply buy a Notino gift voucher and let recipients pick what they really want. The voucher is valid for 12 months from the date it was issued. Gift vouchers make excellent presents for beauty enthusiasts who prefer choosing their own products.
Making the Most of Your Notino Experience
Notino has established itself as a formidable player in the online beauty retail space by combining an extensive product range with competitive pricing and efficient operations. As the largest European online store selling cosmetics and perfumes, with products from more than 1,500 global brands, the platform offers something for virtually every beauty need and budget.
The key to maximizing value when shopping at Notino lies in strategic planning. Understanding the promotional calendar helps you time purchases around the deepest discounts. Subscribing to the newsletter and downloading the mobile app unlocks exclusive offers unavailable to casual browsers. Comparing prices across multiple retailers ensures you're genuinely getting the best deal, even when Notino appears to offer attractive discounts.
While no retailer is perfect—and Notino has received its share of criticism regarding customer service responsiveness and return policies—the majority of customers report satisfaction with their purchases. The combination of authentic products, competitive pricing, and generally reliable delivery makes Notino a viable option for beauty shopping.
As with any online purchase, approach shopping at Notino with realistic expectations. Read product reviews, check ingredients and suitability for your specific needs, and understand return policies before completing transactions. Keep records of orders, communications, and tracking information until you've received and verified your purchase.
For those willing to invest time in learning Notino's systems—tracking sales cycles, accumulating codes, and understanding category-specific promotions—significant savings are achievable. The platform rewards informed, patient shoppers who plan purchases strategically rather than making impulsive buying decisions.
Whether you're restocking staples, exploring new brands, or hunting for that perfect signature scent, Notino provides a convenient, comprehensive platform for beauty shopping. By applying the strategies and information outlined in this guide, you're well-equipped to navigate the platform effectively and maximize the value of every purchase.
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